Apple finally unveils its iPhone XS and it will set you back $1,799

Apple has finally unveiled its highly-anticipated trio of new iPhones, including its most expensive handset to date.  

The 6.5inch iPhone XS Max will start selling in Australia for $1,799, and boasts a Super Retina Display that now stands as the biggest iPhone display yet.

Apple revealed the new handset alongside its new $1,629 iPhone XS – a 5.8inch device CEO Tim Cook says is ‘by far the most advanced iPhone we have ever created.’ 

Both, Apple says, are ‘more waterproof’ than their predecessor, with the ability to survive 30 minutes underwater at up to two metres deep.

Apple’s newest phones are equipped with faster processors and better memory capacities than ever before, relying on Apple’s new A12 Bionic chip. 

The firm also unveiled a cheaper model in a bid to ensure their devices ‘reach even more customers,’ with the 6.1-inch iPhone XR shipping at $1,229. 

 

Apple has finally unveiled its highly anticipated new iPhone XS – a 5.8inch waterproof, stainless steel device CEO Tim Cook says is ‘by far the most advanced iPhone we have ever created.’ The firm revealed the device alongside the iPhone XS Max

CEO Tim Cook took to the stage in front of around 1,000 people at the Steve Jobs Theater at Apple's new 'spaceship' HQ in Cupertino, California

CEO Tim Cook took to the stage in front of around 1,000 people at the Steve Jobs Theater at Apple’s new ‘spaceship’ HQ in Cupertino, California

CEO Tim Cook took to the stage in front of around 1,000 people at the Steve Jobs Theater at Apple’s new ‘spaceship’ HQ in Cupertino, California shortly after 10am.

‘Things certainly do get hectic around here leading up to days like this,’ Cook said, to applause, as he kicked off the event.

IPHONE XS MAX SPECS

Display: 6.5inch OLED screen

Cost: From AU$1,799 (US$1,099)

Ships: September 21  

Battery life: 1.5 hours longer than the iPhone X 

Cameras: Dual 12MP rear-facing, dual 7MP front-facing 

Powered by: A12 Bionic chip

Memory: 64GB, 256GB or 512GB

Colours: Gold, silver and space grey

Waterproof rating: Up to 2 metres deep for several minutes

Improved augmented reality tools

‘But they’re also magical days. As you know, Apple was founded to make the computer more personal,’ he said.   

The CEO started off the product announcements with what he says are ‘two of our most personal products,’ beginning with the latest Apple Watch.  

In the new Series 4 Apple Watch, ‘everything has been redesigned and re-engineered,’ said Chief Operating Officer Jeff Williams. 

‘We’ve pushed the screen right to the edges, over 30 percent larger, with minimal changes. The Series 4 is actually thinner,’ Williams said. 

Not only has the firm overhauled its design, but the new Apple Watch can even look out for its wearer’s safety.

According to Apple, the watch can detect falls and send alerts to emergency contacts. 

And, in what’s said to be an industry first, it’s equipped with a heart sensor that can take an electrocardiogram. 

In the new Series 4 Apple Watch, 'everything has been redesigned and re-engineered,' said Chief Operating Officer Jeff Williams

The firm also redesigned its Watch faces to suit the bigger display, Williams said, and the Digital Crown has been 'overhauled' to provide haptic feedback to the wearer

In the new Series 4 Apple Watch, ‘everything has been redesigned and re-engineered,’ said Chief Operating Officer Jeff Williams. ‘We’ve pushed the screen right to the edges,’ Williams said

The latest Apple Watch features a new screen design that displays up to eight separate pieces of information, according to the firm

The latest Apple Watch features a new screen design that displays up to eight separate pieces of information, according to the firm

‘It’s a feature we hope you never need, but it’s really nice to know it’s there,’ Williams said of the new fall-detecting tool.

The Series 4 Watch is equipped with an accelerometer and gyroscope, to ‘power all-day activity tracking.’  

It features a new screen design that displays up to eight separate pieces of information, according to the firm.

You’ll even be able to add pictures of your contacts to make calls with a single tap.  

The firm also redesigned its Watch faces to suit the bigger display, Williams said, and the Digital Crown has been ‘overhauled’ to provide haptic feedback to the wearer. 

The watch speaker is also 50 per cent louder than previous models. 

The Series 4 watch has  three new heart features, including notifications for low heart rate and screening for irregularities that appear to be atrial fibrillation.

The iPhone XS and larger XS Max are Apple's latest flagship devices. The pair have a similar design and features to the existing iPhone X - including its much-hyped Face ID unlock system - with a few key additions

The iPhone XS and larger XS Max are Apple’s latest flagship devices. The pair have a similar design and features to the existing iPhone X – including its much-hyped Face ID unlock system – with a few key additions

IPHONE XS SPECS 

Display: 5.8inch OLED screen

Cost: From AU$1,629 (US$999)

Ships: September 21 

Battery life: Half an hour longer than the iPhone X 

Cameras: Dual 12MP rear-facing, dual 7MP front-facing

Powered by: A12 Bionic chip

Memory: 64GB, 256GB or 512GB

Colours: Gold, silver and space grey

Waterproof rating: Up to 2 metres deep for several minutes

Improved augmented reality tools 

It also has a built-in electrical heart sensor that will allow users to take an electrocardiogram. 

Apple’s newest iPhones look a lot like the iPhone X, which the firm released last year. 

But, they feature an array of improvements. 

Like the iPhone X, the XS and XS Max have dual 12-megapixel rear cameras and a dual 7-megapixel selfie camera. 

Both are loaded with Apple’s new A12 Bionic chip, which Apple claims runs run 15 per cent faster than the A11 chip in the iPhone X. 

And, they’ll have much better storage capacity.

The iPhone XS and iPhone XS Max are shipping in 64GB, 256GB or 512GB — the largest in-built storage ever shipped on an Apple-branded smartphone. 

Steve Nash, an ex NBA player showed off a new game called Homecourt that uses the iPhone camera to train basketball players.

Schiller also revealed a third iPhone, a series of colourful lower cost handsets called the iPhone XR

Schiller also revealed a third iPhone, a series of colourful lower cost handsets called the iPhone XR

The iPhone XS is equipped with what's said to be the 'most durable glass ever in a smartphone.' It will come in three finishes - gold silver and space grey. It's also 'more waterproof' than the iPhone X

The iPhone XS is equipped with what’s said to be the ‘most durable glass ever in a smartphone.’ It will come in three finishes – gold silver and space grey. It’s also ‘more waterproof’ than the iPhone X

The app can recognize and track players and the ball, analyzing their game.

Atli Mar of Directive games showed off a new AR game that recreates retro arcade games, placing a virtual console on tables which can then ‘explode’ to allow players to try and shoot objects all around them. 

According to VP of Marketing Phil Schiller, the new iPhone’s camera can carry out a trillion operations on every photo. 

‘This is a new era of photography,’ said Schiller. ‘This is making images possible that weren’t before.’

Apple has also boosted the battery life, with the 10X Max having 1.5 hours longer, and the 10s 30 minutes longer than previous versions.

‘It’s the biggest battery we’ve ever put in a phone’ said Schiller.

The XR has a 6.1inch LCD display, rather that the more expensive OLED used in the other models, which Apple has called Liquid Retina. ¿It¿s a bigger display than the iPhone 8 Plus, in a smaller case,' Schiller said

The XR has a 6.1inch LCD display, rather that the more expensive OLED used in the other models, which Apple has called Liquid Retina. ‘It’s a bigger display than the iPhone 8 Plus, in a smaller case,’ Schiller said

WHAT DO WE KNOW ABOUT THE APPLE IPHONE XR? 

Apple has announced a new smartphone model – iPhone XR – that sits alongside its new flagship iPhone XS and iPhone XS Max.

The all-new smartphone is made from aerospace-grade aluminium that ships in six new colours, including Black, White, Yellow, Coral, Blue and Product Red.

The iPhone XR sports the same edge-to-edge industrial design as the iPhone X, with a small notch at the top of the display to house the FaceID system.

However, the 6.1-inch display on the iPhone XR uses cheaper LCD screen, rather than OLED – like the iPhone X, iPhone XS, and iPhone XS Max.

Apple called it ‘the most advanced LCD ever in a smartphone’.

Powering the iPhone XR is the same flagship A12 Bionic chip that powers the top-of-the-line iPhone XS and iPhone XS Max.

Despite only having a single rear-facing camera, the iPhone XR is capable of taking Portrait Mode shots with artificial bokeh blur to the background.  

To differentiate between the iPhone XR and the iPhone XS and XS Max, the company has included a number of coloured panels on the back of the phone.

The coloured aluminium finishes are Black, White, Yellow, Coral, Blue.

There is also a Product Red version of the phone, which sees some of the profits donated to combat AIDS worldwide.

iPhone XR includes Apple’s custom facial recognition system, FaceID.

The updated A12 Bionic chipset allows this to process your likeness to unlock the smartphone and authenticate payments faster than before. 

iPhone XR will be available in either 64GB, 128GB or 256GB models.

Unlike the flagship iPhone XS and iPhone XS Max, the new iPhone XR is not available with a 512GB storage configuration.  

iPhone XR starts from AU$1,229 (US$749) for the 64GB model. Pre-orders for the iPhone XR will begin October 19, with the first handsets shipping October 26.

Apple also revealed the iPhone will support dual SIM cards for the first time.

It will use Apple’s eSIM, a built in electronic sim card that works alongside the primary sim card,, and Apple said it will be available later this year.

In China, a special version of the phone will have two SIM cards.

‘These are incredible new iPhones,’ Schiller said. ‘The best iPhones we’ve ever made by a long shot.’

Schiller also revealed a third iPhone, a series of colorful lower-cost handsets called the iPhone XR.

‘We hope it reaches even more customers,’ he said.

The aluminium handset is available in white, blue, black, coral and yellow, along with a special Product Red version.

The XR has a 6.1inch LCD display, rather that the more expensive OLED used in the other models, which Apple has called Liquid Retina.

‘It’s a bigger display than the iPhone 8 Plus, in a smaller case,’ Schiller said.

The new lower cost iPhone will also use FaceID, and the same A12 Bionic chip and its new siblings.

In what's said to be an industry first, the new watch is equipped with an FDA-approved electrical heart sensor that can take an electrocardiogram

In what’s said to be an industry first, the new watch is equipped with an FDA-approved electrical heart sensor that can take an electrocardiogram

WHAT IS NEW IN THE APPLE WATCH SERIES 4?

Apple says its smartwatch range has become an indispensable part of the daily lives of millions of people across the world.

Jeff Williams, Apple Chief Operating Officer, unveiled the latest generation of the new smartwatch on-stage at a media event at the Steve Jobs Theatre.

Known as Apple Watch Series 4, the company claims the new wearable has been rebuilt from the ground-up.

The digital crown, which is used to scroll through lists, has been overhauled to include haptic feedback. The LTE red dot indicator is now a small ring.

Apple says the speaker included on the Apple Watch Series 4 is now 50 per cent louder thanks to a redesign.

The Apple Watch Series 4 has a 30 per cent larger display than its predecessor, with the screen now extending to the very edge of the device.

The updated Digital Crown now includes haptic feedback, offering a more mechanical and responsive feel through the sensation of incremental clicks

The updated Digital Crown now includes haptic feedback, offering a more mechanical and responsive feel through the sensation of incremental clicks

Apple says the OLED display curves around the edge of the wearable to ensure the physical footprint did not increase too much compared to previous generations.

The Watch will be available in two sizes — 40mm and 44mm.

For comparison, the previous generation Apple Watch range was available in 38mm and 42mm variations.

The larger display on the Series 4 allows the operating system, watchOS 5, to show more information through Apple’s built-in app complications.

These have been redesigned to include more information, including photographs of favourite contacts.

Powering the Apple Watch Series 4 is the custom dual-core 64-bit processor, known as the S4, which is designed and created by Apple. This is coupled with a new GPU.  

According to the company, these internal improvements result in performance that is twice as fast as previous generations.

Jeff Williams, Apple's chief operating officer, speaks about the Apple Watch Series 4 at the Steve Jobs Theatre, during an event to announce new Apple products

Jeff Williams, Apple’s chief operating officer, speaks about the Apple Watch Series 4 at the Steve Jobs Theatre, during an event to announce new Apple products

A new built-in accelerometer and gyroscope track motion data eight times faster than Apple Watch Series 3.

These new sensors allow Apple to track unintentional falls for the first time. 

The Apple Watch Series 4 analyses trajectory and detects when the wearer brings up their arms to protect themselves during a fall, surfacing a shortcut to quickly allow people to call for help.

If the smartwatch senses the wearer has been immobile for one minute, it will automatically initiate a call and send a message to your emergency contact.

Apple Watch Series 4 lets users take an ECG reading from the wrist using the new ECG app, which takes advantage of the electrodes built into the Digital Crown and new electrical heart rate sensor in the back crystal.

To take an ECG, users only need to open the app and put their fingers on the crown to take a reading. This takes around 30 seconds to complete.

It is the first ECG product to be offered to consumers over the counter.  

It can classify whether the heart is beating in a normal pattern or whether there are signs of Atrial Fibrillation (AFib), a heart condition that could lead to major health complications.

All recordings, their associated classifications and any noted symptoms are stored in the Health app in a PDF that can be shared with physicians.

Apple Watch Series 4 lets users take an ECG reading from the wrist using the new ECG app, which takes advantage of the electrodes built into the Digital Crown 

Apple Watch Series 4 lets users take an ECG reading from the wrist using the new ECG app, which takes advantage of the electrodes built into the Digital Crown 

Despite the larger display, and thinner profile, Apple says the Series 4 has the same 18-hour battery life as its predecessor. 

Apple Watch Series 4 with GPS will start from $399, with pre-orders available on Friday September 14 2018. There is a version of the smartwatch with cellular connectivity that starts from $499 for the 40mm model.

Both new smartwatches will ship on September 21 2018.

The previous version of the Watch – known as Series 3 – will still be available from Apple priced at $279, the company says.

It has a single 12mp camera, but Apple has developed software for it to use the firm’s portrait mode.

Apple also said it will give users 1.5 hours battery more that the firm’s 8 Plus. 

‘This is a huge day for iPhone,’ Schiller said.

The new handsets will be available for pre-order starting Friday Sept 14, with devices expected to begin shipping September 21st.

During the announcement, the firm also took a moment to hail its recent achievement of becoming powered entirely by renewable energy.

‘We hope to one day eliminate our need to mine new materials from the Earth, said Apple’s Lisa Jackson.

The CEO started off the product announcements with what he says are 'two of our most personal products,' beginning with the latest Apple Watch

The CEO started off the product announcements with what he says are ‘two of our most personal products,’ beginning with the latest Apple Watch

The event was held at the Steve Jobs Theater in the firm's spaceship-like Apple Park headquarters in Cupertino, California

The event was held at the Steve Jobs Theater in the firm’s spaceship-like Apple Park headquarters in Cupertino, California

She revealed the new iPhones will use recycled tin in their logic board,which will reduce the need for freshly mined ore by 10,000 tons a year.

She also said Apple was working to make its phones last longer. ‘Keeping using them is the best thing for the planet,’ she said. 

Jackson also revealed Daisy, a new robot that can disassemble nine types of iPhone to help the firm recycle as much as possible. 

As the event wrapped up, CEO Tim Cook also announced a slew of updates heading to Apple’s current devices.

iOS 12 will become available on September 17, and the Mojave MacOS update will be released September 21. 

The Homepod is getting an upgrade as well; soon, the firm says it will be able to make and receive phone calls. You’ll also be able to use it to ping your phone to locate it.

 

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