Apple is scrapping the iPhone SE and iPhone X, say experts.
The Cupertino firm will discontinue the popular handsets this year to help it tackle ‘pent-up demand’ for newer iPhones, tech analysts told investors this week.
Three new phones are called the iPhone 9, iPhone 11, and iPhone 11 Plus are due for release this September or October, they claimed.
Apple is scrapping the iPhone SE (left) and iPhone X (right), say experts. The Cupertino firm will discontinue the popular handsets this year to help it tackle ‘pent up demand’ for newer iPhones, tech analysts told investors this week
Unnamed sources leaked the startling revelations to tech market analysts at Boston firm BlueFin Research, who published the comments in a letter to investors.
Strong demand for the upcoming iPhones is largely a result of the ‘lack of upgrade activity over the past few years’, according to Barron’s, which earlier cited the note.
The analysts predict Apple will manufacture 91 million units of its three new iPhones during the latter two quarters of this year.
Apple sold around 46.7 million iPhones in the final quarter of 2017, – a figure bolstered by the November release of the iPhone 8, 8 Plus and X.
In their letter, the analysts said iPhone upgrades in recent years have been ‘below historical patterns.’
This is due to handset ‘size, cost, [and] lack of differentiation from previous models.’
The analysts predict Apple will manufacture 91 million units of its three new iPhones during the latter two quarters of this year. Apple sold around 46.7 million iPhones following the release of the iPhone 8 (right), 8 Plus (left) and X in November 2017
The claim follows reports this year that sales of the iPhone X have been muted since its release last November.
This is in-part due to the handset’s hefty price tag, with many consumers opting to stick with older models over forking out £999 ($999) for Apple’s flagship phone.
The tech giant has repeatedly denied sales of the iPhone X have failed to hit its sky-high standards.
Apple unveiled a 16 per cent sales surge to £44.9 billion ($59.6b) in May, but the firm sold fewer iPhones than hoped at 52.2 million, 300,000 less than experts expected.
The BlueFin Research experts believe cutting the iPhone X and iPhone SE this year will allow the company to focus on its new iPhones.
WHAT IS APPLE’S CURRENT IPHONE LINEUP AND WHAT ARE ITS RUMOURED RELEASES?
Speculation has been building that Apple is slated to release a 6.1-inch iPhone next year that serves as a follow up to the 10th anniversary iPhone X.
The second-generation iPhone X would feature an even bigger screen, yet it may have a cheaper price point at just $550 (£550) vs. the $999 (£999) iPhone X.
A 6.1-inch screen would be the firm’s largest iPhone yet.
The second-generation iPhone X would feature an even bigger screen, yet it may have a cheaper price point at just $550 vs. the $999 iPhone X
Here’s how it stacks up to Apple’s current iPhone lineup:
- iPhone SE – 4 inch screen
- iPhone 6s – 4.7-inch screen
- iPhone 7 – 4.7-inch screen
- iPhone 8 – 4.7-inch screen
- iPhone 8 Plus – 5.5-inch screen
- iPhone X – 5.8-inch screen
In August 2017, rumours from the supply chain said the iPhone 9 will be available in two sizes, including one with a massive screen.
The ‘Plus’ size will reportedly have a 6.46-inch screen will be sold alongside a smaller 5.85-inch model in a bid to compete with Samsung’s Galaxy Note, the leak claimed.
It came from a source within Samsung Display, the sole OLED supplier for upcoming iPhones.
The source also said the smaller version was originally going to be a 5.28-inch model but that the firm upped it because of growing consumer demand for bigger-screen phones.
These handsets will address concerns that held customers back following the release of the iPhone X, according to Barron’s.
The analysts believe the so-called iPhone 11 Plus will please users who found the iPhone X too small, while the iPhone 9 will offer a cheaper alternative.
It could replace 2016’s iPhone SE, which was popular among Apple fans for its small size and reasonable price tag.
‘The iPhone 11 Plus should satisfy those unhappy with the iPhone X due to size concerns, while the iPhone 9 device should satisfy more budget-conscious buyers and the aforementioned extension of the iPhone 8 model builds will round out a fairly extensive line-up,’ the analysts wrote.
They did not share information on what each of the new phones may offer, though rumours suggest the cheapest model – the iPhone 9 – will have an LCD display.
The iPhone 11 and 11 Plus could offer OLED screens.