Are SEO Agencies Worth it in 2022?

Search Engine Optimization is constantly changing. New tactics are needed to keep up with Google’s ever-changing algorithms, at least if you want quality traffic from the giant search engine.

Google controls 75% of web traffic. Bing, Yahoo, and other search engines share the remaining 25%. In this age of free information online, you can train yourself and handle SEO for your website. So, is there’s a need for hiring SEO agencies?

Agencies Can Help You Save Time

Yes, you can learn how to do SEO for your online business. But do you have the time to do it? Keep in mind SEO is a continuous process that takes time to bear fruits. If time is a luxury to you, hiring an SEO agency might be the right decision for your business.

A good agency handles all of your business’ SEO needs:

  • Keyword research
  • Content Writing and optimization
  • Internal link optimization
  • Backlinking
  • Optimizing Meta-data, images, and videos

The best part: you can work closely with your agency to ensure they deliver the results you’re after for your business. What’s more, you save plenty of time you can use to focus on your company’s core business.

Agencies are Knowledgeable and Experienced

Unless you’re a trained SEO expert like Brian Dean or Neil Patel, chances are you will struggle with on-page and off-page SEO. By comparison, the best agencies have teams of experts with years of experience in the field.

Agencies know everything Google looks for to rank a website. When you give them the job, they will analyze your site and tell you what needs to be changed. A great agency can swing into action to optimize your website and help increase web traffic within a few weeks.

Of course, SEO agencies aren’t created equal. Choose a reliable agency for the best results. Moon Ranking is a great example. This company provides full-service SEO, which means it can handle content marketing, keyword research, on-page and off-page SEO.

An Agency Can Save You Money

When you think about it, SEO agencies aren’t expensive. In fact, they can help save money for your business thanks to one little fact—SEO provides a great Return on Investment (ROI) according to 32% of marketers interviewed by Statista.

To expound more, an SEO consultant can optimize your website to attract quality leads. In turn, this leads to increased sales, which can offset the cost of hiring an SEO agency. Considering the impact of good SEO can last months or years, hiring an SEO firm can help you save a lot of money in the long haul.

Another way to look at it is by comparing the effectiveness of SEO versus PPC advertising. According to 70% of online marketers, SEO is more effective than PPC advertising. It also means you can make more money through SEO than by advertising on Google.

Agencies Can Show Proof Of their Abilities

If you’re worried about spending a lot of money and not getting value in return, consult an agency that specializes in your niche. Ask them for an SEO case study to prove they can optimize your crypto, iGaming, or NFT website.

If you find an affordable SEO firm with testimonials, case studies, and samples of websites they’ve helped garner quality traffic, you should consider hiring it. As we mentioned earlier, SEO involves many facets.

You’re probably great at keyword research, but you have little experience in off-page SEO. Instead of struggle with backlinking, you can hire an agency with proven skills in sourcing quality backlinks.

It Can Improve Sales

A recent study by research firm BrightEdge shows 40% of online businesses make their money through search engines. This means they attract organic traffic from Google, Bing, or Yahoo. And they turn these leads into customers.

In case you’re wondering, SEO generates 1000% more traffic than social networks. Of course, this doesn’t include paid traffic on Twitter, Facebook, and Instagram. Still, it shows a solid reason for investing in SEO.

If you need more reasons, think about this—for every $1 spent on SEO, you get $2.75 in return. PPC advertising generates an average of $2 for every dollar spent. That’s alright, but SEO provides returns in the long run. PPC advertising is short-lived.

An Agency Can Help You Outrank Competitors

Experiencing troubles outranking your competitors? Maybe you’re not doing SEO right. Consult with a great SEO agency to find out what you’re doing wrong. Importantly, an SEO firm can also help you discover what your competitors are doing right.

And in doing so, you can determine what to do to buy more real estate on search engines. Maybe your website loads slowly. Maybe your main competitors have backlinks from sites with top DA sites.

An agency can help you create a roadmap for optimizing your website to outrank your competitors. As we’ve already mentioned above, SEO is a continuous process. All you need is to find an agency will to offer their services to your business in the long term.

Some Agencies Offer Additional Services?

So, you need market research for a new product you want to sell? Are you in need of social media marketing? Talk to your SEO expert. In many cases, SEO firms also provide extra services related to running an online business.

The beauty of working with the same agency to reach different business goals is that it understands your brand proficiently. It knows about your goals, your customers, your niche, and its potential.

As a result, it’s easy to determine the best techniques to use to help your business meet its marketing, SEO, social media, and video marketing goals.


SEO is important for every online business in 2022. But the question is—do you really need an agency? The short answer is Yes. A good SEO firm can help you save time and money. It can use its teams of experts to analyze your website and perform SEO techniques to deliver quality results. And as mentioned, SEO provides impressive ROI in the long haul.