The great biscuit debate: Arnott’s $3.65 Tim Tam and Aldi’s ‘knock-off’ version that costs less than half the price are put to the test by consumer experts
- Tim Tam biscuits have been put to the test against Aldi’s ‘knock-off’ version
- Consumer organisation CHOICE held a blind-taste test between two brands
- 61 per cent preferred Arnott’s Tim Tams, with the rest thinking Aldi’s was better
- 27 per cent of the testers thought the cheaper biscuits were actually Tim Tams
- Arnott’s version has more sugar in it while Belmont Just Divine has more sodium
Australia’s much-loved Tim Tam biscuits have been put to the test against Aldi’s ‘knock-off’ version that costs less than half the price.
Australian consumer organisation CHOICE has set out to find whether the cheaper product was better than the popular Arnott’s treat in a blind taste test.
Surprisingly, 39 per cent of experts thought the German retailer’s $1.59 Belmont Just Divine product tasted better than the $3.65 version.
Australia’s much-loved Tim Tam biscuits have been put to the test against Aldi’s ‘knock-off’ version that costs less than half the price
CHOICE puts Tim Tam and Aldi’s Divine to the test – so who won?
- 61 per cent of the taste testers voted Tim Tams as their favourite
- 27 per cent confused Aldi’s biscuits for the more expensive equivalent
- 66 per cent were able to tell the difference
- Six per cent couldn’t figure out the difference at all
However, a majority of the 75 people who participated said they could identify the difference between the two, but some struggled to tell which one was which.
The results found 61 per cent of the testers voted Tim Tam biscuits as their favourite, but 27 per cent of people confused Aldi’s version for the more expensive equivalent.
Another six per cent couldn’t figure out the difference at all in the ‘Are they Arnott’s or are they not?’ challenge.
CHOICE found Tim Tam has 8.2g of sugar per biscuit, while Just Divine has just 7.4g of sugar per treat.
However, the cheaper version has a higher level of sodium in each biscuit at 41mg, compared its rival with just 29mg.
But given the ingredients of the two products, the report found ALDI’s biscuits were more popular among those who were less inclined to sugary food.
CHOICE’s results found 61 per cent of the taste testers voted Tim Tams as their favourite, but 27 per cent confused Aldi’s biscuits for the more expensive equivalent
The consumer study isn’t the first time the chocolate biscuits have been compared for their difference in taste.
In 2015, blogging website Ms Brulee found Just Divine biscuits were less dense than Tim Tam biscuits and snapped more easily when bitten into.
The reviewer also noted while Tim Tam comes in different flavours, which now includes dark chocolate and raspberry, Belmont’s version was only available in chocolate flavour.