Arsenal star Hector Bellerin kickstarts drinks firm investment

Healthy drinks provider MOJU raises £2.5m from Premier League footballer, Danone and former retail executives

Healthy drinks provider MOJU has raised £2.5million from a Premier League footballer, food giant Danone and former retail executives. 

The provider of healthy drink ‘shots’, which come in small bottles, has won backing from Arsenal defender Hector Bellerin. 

Backing: The provider of healthy drink ‘shots’, which come in small bottles, has won support from Arsenal defender Hector Bellerin

The funding round was led by Danone Manifesto Ventures, the investment arm of French-listed food group Danone, in its first investment in a British-based company. 

Investors in the fundraising also include Dave Nolan and Kevin Glynn, founders of Butternut Box, which delivers freshly-prepared dog food. Also joining the funding round were Tom Carroll, a former executive of healthy snack company Graze, and Roger Hassan, a former executive of food delivery business Hello Fresh. 

Rick Goldsmith, co-founder and chief executive of MOJU, said the company was built ‘from a kitchen table’ and is now ‘trail blazing’ the healthy ‘shots’ market. He said MOJU focuses on using natural ingredients in its juices – rather than sugar and artificial additives. 

Paul Chifflet, head of Europe for Danone Manifesto Ventures, said MOJU is responding to a ‘fast emerging’ consumer demand for natural drinks and is keen to back the company’s ‘next phase of growth’.