Finding your dream wedding dress is often the first step for brides organising their own special day.
But with so many options – and budgets – to decide on it’s no wonder the price of finding The One is creeping higher.
Bridal experts Wedded Wonderland surveyed 515 women to decipher exactly how much the average Australian woman is forking out for her all-important white dress – and the answer may come as a surprise.
But with so many options – and budgets – to decide on it’s no wonder the price of finding The One is creeping higher (Spell Bride pictured)
In 2018 the number has hit a staggering $5,180 total, which is almost 30 per cent higher than it was the previous year ($4,000).
Wedded Wonderland’s founder and director Wendy El Khoury said the reason for the dramatic increase is simple: there is more pressure from social media than ever before.
‘Social media and reality TV has had a huge impact on the way Aussies celebrate love and marriage,’ explained Wendy.
”Instagrammable moments’ have become a phenomenon at weddings, as well as the need to introduce surprise elements for guests.’
Wedded Wonderland’s founder and director Wendy El Khoury said the reason for the dramatic increase is simple: there is more pressure from social media than ever before (Spell Bride pictured)
Whether it be a flower wall to pose in front of or a hashtag to use after the ceremony, brides are outdoing each other in the intricate details department to make sure their moment shines with or without a filter.
Grace Loves Lace, the bridal brand rumoured to have the ‘best-selling’ wedding dresses across the nation, certainly uses apps like Instagram to their advantage.
Styling dresses in front of rustic details and pale peonies gives brides a particular ‘aesthetic’ so they can easily imagine how that gown might look with the theme they have planned in their mind.
Grace Loves Lace, the bridal brand rumoured to have the ‘best-selling’ wedding dresses across the nation, certainly uses apps like Instagram to their advantage
Styling dresses in front of rustic details and pale peonies gives brides a particular ‘aesthetic’ so they can easily imagine how that gown might look with the theme they have planned in their mind
They range in price from $1,650 all the way up to $3,990 which is just shy of the claimed national average.
Brands like Steven Khalil, Pallas Couture, Spell & The Gypsy Collective, Karen Willis Holmes and Anna Campbell have also been made more famous because of their online presence and wearability amongst social’s elite.
But the price of the dress is only a fraction of what we’re supposedly spending on the wedding as a whole.
The national average has risen to a whopping $51,245 after hitting $48,624 just last year.