Australian is shocked to find $8.50 box of Nutri-Grain is half full: Kelllogg’s Coles Woolworths

‘Outraged’ shopper is shocked to find his $8.50 box of Nutri-Grain is HALF full – but there’s a simple explanation

  • An Aussie shopper was frustrated and fed up after opening a new box of cereal 
  • Nick Harris bought the new peanut butter crunch Nutri-Grain
  • But he claims the packet was only half full, and the product cost him $8.50 
  • Mr Harris wasn’t the only customer to complain about the amount of cereal 
  • A Kellogg’s spokesperson said the brand’s range of cereals were ‘sold by weight’

Aussie cereal lovers have been left feeling frustrated and ‘ripped off’ after opening a box of Kellogg’s Nutri-Grain. 

Woolworths shopper Nick Harris, from Sydney, purchased the new limited edition peanut butter crunch Nutri-Grain, which costs $8.50, only to find the packet was half full.

‘I am disappointed because I love cereal and peanut butter and actually had never had Nutri-Grain before so I was really excited to try it and had high hopes. It’s safe to say I won’t be having it again,’ Mr Harris told news.com.au.

'I am disappointed because I love cereal and peanut butter and actually had never had Nutri-Grain before so I was really excited to try it and had high hopes. It's safe to say I won't be having it again,' Mr Harris told news.com.au

Sydney Woolworths shopper Nick Harris purchased the new limited edition peanut butter crunch Nutri-Grain, which costs $8.50, only to find the packet was half full. Images shared by Mr Harris show the shocking amount of cereal the huge packet contained (pictured)

Images shared by Mr Harris show the noticeably lacking amount of cereal the huge packet contained.

Another customer who also bought a box to find it ‘half empty’ also vented his frustrations.

‘Gee what a buy, Limited Edition Nutri-Grain. You’re limited to a third of a box, great stuff Kellogg’s,’ cereal lover Dennis Shanahan wrote and posted an image of the packet in front of the box.

Other social media users claimed the amount of cereal to be ‘terrible’ and ‘a joke’. 

‘Yeah I bought some [yesterday] from Coles..wasn’t impressed..6 bucks for bugger all in a cardboard box,’ one person commented.

‘It’s the limited edition Weight Watchers box,’ another joked.

Another customer also bought a Nutri-Grain box containing a half empty packet of cereal (pictured) and vented his frustrations on Facebook

Another customer also bought a Nutri-Grain box containing a half empty packet of cereal (pictured) and vented his frustrations on Facebook

Other customers shared their thoughts on Twitter stating Kellogg’s should reduce the size of the packaging to better suit the amount of cereal.

‘The size of the box is to confuse your brain into thinking there is much more in it for the price,’ one person wrote.

Another person who tried the new limited edition flavours said it ‘tastes like the regular one’.

Another person who tried the new limited edition flavours said it 'tastes like the regular one'

Another person who tried the new limited edition flavours said it ‘tastes like the regular one’

A Kellogg’s spokesperson told news.com.au the brand’s range of cereals were ‘sold by weight, not volume.’

‘Each box of cereal is weighed multiple times throughout the production process to ensure it’s the correct weight, as indicated on pack,’ the spokeswoman said.   

‘It’s important to note that the air in each bag has a vital role in maintaining the freshness and quality of the cereal and protecting it from breakage.’

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