Best friends who created an exfoliating shower glove based on an ancient Turkish bathing ritual have turned over more than $2million in the space of 16 months.
Launched by Melbourne mates Catie O’Neill, 26, and Olivia Burrows, 27, in November 2019, the $34.95 My Glow 2 is made from 100 per cent Turkish silk that sweeps away dead skin and impurities by deeply exfoliating and detoxifying the body.
Since July 2020, the childhood pals have sold more than 70,000 units of their ‘game-changing’ invention to the tune of a cool $2.4million in revenue.
Designed to improve the appearance of pigmentation, the glove has emerged as one of the most affordable and effective treatments for keratosis pilaris, a common condition that causes tiny lumps to form on the arms and legs.
Childhood friends Olivia Burrows (left) ad Catie O’Neill (right) have turned over more than $2million in the space of 16 months with their revolutionary Turkish exfoliating glove
The $34.95 glove strips away fake tan and is an effective treatment for keratosis pilaris, a common condition that causes tiny lumps to form on the arms and legs
When swept across the body during a shower, the handwoven fabric reduces dry skin, strips residual tan and banishes blackheads, stretch marks, and scarring.
Ms O’Neill was inspired to launch the product after an encounter with an elderly lady in the markets of Istanbul who told her of the ancient beauty secret of the ‘kese mitt’.
This mitt is used in Hammams, one of the oldest bathing rituals in the world, which involves soaking in a steam bath before gently exfoliating dead skin from the body.
Together with Ms Burrows, she spent months researching fabrics and techniques before working with the top textile engineers in Turkey to craft the highest quality silk exfoliating glove and bring it to Australia.
Ms O’Neill was inspired to launch the product after an encounter with an elderly lady in the markets of Istanbul who told her of the ancient beauty secret of the ‘kese mitt’
Photos show dry scaly skin, cellulite, sun damage and redness virtually removed from the skin after one use, leaving the body fresh, revitalised and radiant
What is the My Glow 2?
This ancient exfoliation tool originates from one of the oldest bathing rituals in the world, the Hammam.
This ritual is a transformative experience of the mind, body and soul that provides a long list of skin benefits from detoxification to rejuvenation.
Ms O’Neill and Ms Burrows spent months researching fabrics and techniques before working with the top textile engineers in Turkey to craft the highest quality silk exfoliating glove.
Videos posted to Instagram and TikTok show the glove in action, lifting scaly fake tan and smoothing dry patches in a single movement.
Hundreds of customers have shared astonishing before and after photos of their newly glowing skin, alongside rave reviews of the handmade accessory.
Pictures show dry, scaly patches, cellulite, sun damage, and redness virtually banished from skin after one use, leaving complexions radiant and revitalised.
The founders were flooded with such a volume of transformation photos that they created a second Instagram account dedicated to the results alone.
One fan wrote: ‘I literally can’t recommend this enough. I wish I found it years ago! I have tried every exfoliating product there is, and this is by far the best – an absolute game-changer.’
A second called the glove a ‘life saver’ and claimed it has cured her chronic eczema.
The founders were flooded with such a volume of transformation photos that they created a second Instagram account dedicated to the results alone
Customers have called the glove a ‘miracle’ product and a ‘life-saver’
‘I’ve ditched all my old scratchy exfoliators and body washes filled with nasty chemicals, and it’s made me realise that was what was flaring up my eczema,’ she wrote.
‘This soothes my skin and leaves it calm. I even use it lightly on my face which has cleared up my rosacea! So thankful.’
Social media has been the biggest driver of the founders’ financial success.
TikTok has been the most lucrative, with Ms Burrows crediting it for sparking ‘exponential’ growth this year.
‘It’s been a huge part of our story,’ she said.
The best friends turned business partners are currently working on a wider range of tools inspired by ancient beauty treatments from Egypt and Japan, with sights set on a collection made from native Australian botanicals in the near future.