The BEST supermarket products of the year: A women’s facial razor, a luxury $1,650 mattress and a non-alcoholic gin cocktail are crowned in 2021 awards – so how many have you tried?
- Australian shoppers have voted for their favourite supermarket products of 2022
- The categories include food, cooking, beauty, health and household cleaning
- 37 winners were crowned including a women’s facial razor and $1,650 mattress
A women’s facial razor, a luxury $1,650 mattress and a non-alcoholic gin cocktail are among the best supermarket products for 2022.
More than 5,000 Australians voted for their favourite items across multiple categories including food, cooking, beauty, health and household cleaning in the annual Product of the Year Awards.
Now in its 13th year, red stickers from the world’s largest consumer-based programme will now appear on each of the 37 winning products as a ‘shortcut’ to help customers save time and money on everyday essentials.
While popular names such as Dilmah tea, Koala and Old El Paso dominated their own categories, many little-known brands made a strong showing this year.
The results were based on six criteria: relevance, uniqueness, excitement, likeability, distinctiveness and innovation.
The must-buy supermarket products for 2022 have been revealed at the Product of the Year across multiple categories – including food, cooking, beauty, health and household cleaning
At the end of of a year marked by lockdowns and isolation, products that prioritise convenience and indulgence came out on top, with 12 of the 37 winners falling into the ready-made food or comfort categories.
Coles enjoyed a hugely successful day after taking home 11 awards from the coffee, ready-to-eat, batteries, indulgent snack, and pet care categories.
Among the Coles winners were Ultimate Triple Chocolate Chip Cookies ($3.50), Daley Street Dark Ground Coffee ($7.20), NRG Super Alkaline AAA 24 Pack ($9) and Angus Beef Sausages ($8.50).
Coles home brand labels won seven titles, as shoppers turned to the much-loved store for its premium quality at affordable prices.
The results show that shoppers gravitated towards retailers with a solid online presence this year, preferring those that offer lucrative promotions and good value on home delivery.
When it came to convenience, one third said Woolworths had the best e-commerce platform, while Coles and Woolworths came neck and neck when it came to affordability.
The findings were supported by research into consumer habits conducted by Nielsen, which found more than one in three Aussies (38.1 per cent ) would switch products if they made life easier.
Product of the Year director Sarah Connelly believes the focus on convenience shows just how much the pandemic has affected the way Australians shop.
‘The ongoing and unexpected restrictions have no doubt made Australian household consumption habits shift considerably,’ she said.
‘Now we’re seeing people having to work from home more, manage more people in their household and even in many instances, home-school children, which is leaving the average Aussie short on time and capacity to prepare lavish meals.’
Ms Connelly believes this has sparked increased demand for quick and easy ready meals which make life easier for busy workers and stay-at-home parents.