Bachelor star Laura Byrne sparks a frenzy for silk dress from Aere

Ex Bachelor alum and mother-of-two Laura Byrne has generated a stir online after flaunting three fabulous outfits she would consider wearing on Christmas day.

The 37-year-old posted three photos on Instagram wearing a range of designs from the Australian brand Aere, all of which featured the label’s eponymous organic silk.

‘Which is your favourite 1, 2 or 3? If you want to feel like you’re wearing pyjamas all day, but look like you’ve put in a solid whack of effort, these Aere outfits are going to be right up your ally.

‘Perfect for all those margarita fuelled Chrissy celebrations.’

The 37-year-old posted three photos on Instagram wearing a range of designs from the Australian brand Aere, all of which featured the label’s eponymous organic silk

While some weren’t a fan of the ‘pyjama’ look her first outfit gave off, the Aere Panelled Organic Silk Midi Dress, which is available on The Iconic for $290, was a standout favourite.

‘It’s like a silky nightie that you can wear out of the house,’ Laura commented of the design, which comes in two colours.

She was wearing the Blue Floral colourway in her post but customers can also purchase the ‘Mocha’ shade in a deep, rich brown.

One of the other options Laura tried on was a matching silk top and trousers

Some of her followers weren’t a fan of the silken ‘pyjamas’ she debuted on Instagram

It’s organic silk with adjustable straps, a sweetheart neckline, pleating to the bodice and a midi length with a bias cut. 

Her followers fell in love with the incredibly summery design and noted that customers can save 25 per cent on the dress if they spend $50, bringing the total price down to $217.50.

‘You look stunning in anything but I love the dress,’ one woman remarked in the comments.

‘You are a vision in that dress. It’s dreamy,’ said another.

A third added: ‘That has got to be THE Christmas dress of the season’.