Bath-leisure trend that’s sweeping Instagram

  • Trend sees models, bloggers and influencers posing with their hair up in towels 
  • Some snaps are taken right out of shower, while others are pictured by the pool
  • They may have been inspired by Rita Ora, who turned up to the EMAs in a towel 

Rita Ora made a bold statement when she turned up at the EMAs in just a bath robe and towel in November. 

And now it appears she’s sparked a whole new trend – dubbed ‘bath-leisure’ – that can currently be seen sweeping Instagram’s most stylish feeds. 

Models, bloggers and influencers have all been sharing glamorous selfies with their wet hair wrapped up in towels.

While some snaps appear to have been taken straight out of the shower or at the spa, others were taken on the beach, or beside the pool. 

Many of the Instagram stars have accessorised their bathrobes with jewellery or sunglasses, and have gone to the lengths of adding a full face of make-up.

If these glamorous selfies are anything to go by, the latest must-have accessory is well within reach – just head for your airing cupboard. 

A new ‘bath-leisure’ trend sweeping social media has seen Instagram stars posing with their hair wrapped up in towels 

Many of the selfies appear to have been taken straight after a shower, with social media users showing off their dewy skin

Many of the selfies appear to have been taken straight after a shower, with social media users showing off their dewy skin

One Instagram star is seen posing with her towel while enjoying a cup of tea, keeping her face covered with a pair of sunglasses

One Instagram star is seen posing with her towel while enjoying a cup of tea, keeping her face covered with a pair of sunglasses

Another influencer is seen rocking the trend while kicking back on a sun lounger in her bikini

Another influencer is seen rocking the trend while kicking back on a sun lounger in her bikini

This  snap sees one fashion blogger showing off her matching silk robe and bath towel

This snap sees one fashion blogger showing off her matching silk robe and bath towel

Another Instagram star joked 'I just woke up like this' as she posed in her bath towel and bikini

Another Instagram star joked ‘I just woke up like this’ as she posed in her bath towel and bikini

Made In Chelsea's Sophie Hermann has also got in on the act, posing in her towel and bathrobe

Made In Chelsea’s Sophie Hermann has also got in on the act, posing in her towel and bathrobe

Some Instagram stars have been sharing their skin care routines, alongside their selfies

Some Instagram stars have been sharing their skin care routines, alongside their selfies

This glam selfie sees an Instagrammer showing off her striped towel, while donning sunglasses and statement jewellery 

This glam selfie sees an Instagrammer showing off her striped towel, while donning sunglasses and statement jewellery 

Another showed off her glowing complexion while posing in her towel and bikini 

Another showed off her glowing complexion while posing in her towel and bikini 

Meanwhile, this Instagrammer confessed she was channeling Rita Ora in her selfie 

Meanwhile, this Instagrammer confessed she was channeling Rita Ora in her selfie 

Rita Ora made a bold statement as she arrived at the MTV EMAS in November in a bathrobe and towel 

Rita Ora made a bold statement as she arrived at the MTV EMAS in November in a bathrobe and towel 



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