News, Culture & Society

Battle of the supermarkets! Aldi is named the BEST rated chain in the annual consumer ratings

Poll

What’s your favourite supermarket?

  • Aldi 24 votes
  • Foodland 0 votes
  • Woolworths 4 votes
  • Coles 3 votes
  • IGA 0 votes

Aldi has upstaged its bigger rivals to be crowned the best rated supermarket in Australia after thousands of shoppers voted for their favourite grocery chains.

The German retailer has secured the coveted title in Canstar Blue’s 2020 supermarket ratings, marking its eighth win in 10 years.

More than 2,600 consumers surveyed in the annual supermarket review were asked to rate their experiences of buying groceries from Aldi, Woolworths, Coles, IGA and Foodland.

Shoppers rated the supermarkets on food freshness, quality of private label products, variety of products, store layout, customer service, special deals available, value for money and overall satisfaction.

And Aldi has again taken out the top spot after being the only supermarket to score a stellar five-star rating for overall satisfaction.

It also received perfect scores for deals and specials, freshness of fruit, vegetables and meat, quality of private label products, store layout and value for money.

But the chain, which has more than 500 stores nationally, fell short in customer service and accessibility of staff and variety of products with three stars.

Aldi has upstaged its bigger rivals to be crowned the best rated supermarket in Australia after thousands of shoppers voted for their favourite grocery chains

The weekly 'Special Buys' catalogue, which offers one-off seasonal products sets Aldi apart from every other supermarket (file image)

The weekly ‘Special Buys’ catalogue, which offers one-off seasonal products sets Aldi apart from every other supermarket (file image)

Revealed: The best supermarkets of 2020 

1. Aldi

2. Foodland

3. Woolworths

4. Coles

5. IGA

Known for offering lower prices, Aldi stocks its own exclusive brand that rivals against the major labels sold at other supermarkets.

The weekly ‘Special Buys’ catalogue, which offers one-off seasonal products sets Aldi apart from every other supermarket, with huge crowds lining up outside the stores every Wednesday and Saturday mornings.

‘We are thrilled to be rated as Australia’s best Supermarket. Winning the hearts of our customers is what we strive for every day,’ Simon Padovani-Ginies, group director of ALDI Australia, said.

‘Our commitment to providing the highest quality products at incredibly low prices is clearly being noticed by Australian shoppers. This is a proud moment for ALDI and our many Australian business partners.’

Foodland, a little-known grocery chain based primarily in South Australia, came runner-up after scoring five star ratings for food freshness, customer service and variety of products.

The independent supermarket – owned by IGA – received four stars for overall satisfaction, value for money, store layout and special deals but finished on three stars for quality of private label products.

Foodland, a little-known grocery chain based primarily in South Australia, came runner-up after scoring five star ratings for food freshness, customer service and variety of products

Foodland, a little-known grocery chain based primarily in South Australia, came runner-up after scoring five star ratings for food freshness, customer service and variety of products

In third place, Woolworths achieved four stars for value for money, store layout, special deals, variety of products and quality of private label products (file image)

In third place, Woolworths achieved four stars for value for money, store layout, special deals, variety of products and quality of private label products (file image)

The chain, which has more than 100 stores, stands out from the rest of the supermarket giants because it offers shoppers Australian-made products, with more than half of them made in South Australia itself – meaning there are zero imported goods in its stores.

In third place, Woolworths achieved four stars for value for money, store layout, special deals, variety of products and quality of private label products.

However, the chain slightly trickled down to three stars when it came to food freshness, customer service, and overall satisfaction. 

The supermarket giant has around 1,000 locations around Australia, including its parent company Woolworths Limited, Dan Murphy’s and Big W.

Coles rated four stars for value for money, store layout, special deals, variety of products and quality of private label products (file image)

Coles rated four stars for value for money, store layout, special deals, variety of products and quality of private label products (file image)

IGA earned a respectable four stars for food freshness and customer service (file image)

IGA earned a respectable four stars for food freshness and customer service (file image)

Coles rated four stars for value for money, store layout, special deals, variety of products and quality of private label products. 

But the supermarket chain, which has more than 800 stores across Australia, ended up three stars for overall satisfaction, food freshness and customer service.

IGA earned a respectable four stars for food freshness and customer service but rounded out the scores with three stars for overall satisfaction, value for money, store layout, special deals, variety of products and quality of private label products.

The independent grocer has more than 1,400 stores around the country, from small corner shops to sprawling supermarkets.

The top supermarket frustrations

Items I want being sold out/unavailable: 19%

Other customers (e.g. blocking the aisle, getting in the way): 16%

Queues at the checkout: 6%

Self-service machines: 6%

Trying to find a car park: 6%

Not being able to find a staff member to assist: 5%

People using the wrong lane (e.g. too many items for 10 items or less): 5%

Store layout/not being able to find what I want: 4%

Having to bring my own shopping bags: 4%

Store opening/closing times: 2%

Checkout operator talking too much 1%

Read more at DailyMail.co.uk