Beauty therapist Tribe Skincare makes $13,000 in 12 hours launching vitamin C serum

A business-minded beauty therapist has made $13,000 in the first 12 hours of launching her brand’s latest skincare serum – after it racked up a 50,000-person waitlist. 

Kayla Houlihant, 32, from Geelong, Victoria, is the proud owner of Tribe Skincare which just released its $68 Brightening Vitamin C Serum to a host of eager fans.

‘We are selling on average one of the serums every four minutes since launching,’ she told FEMAIL. 

‘It’s a vitamin C serum for sensitive skin that helps with anti-ageing and gives your skin a healthy glow.’

Kayla Houlihant, from Geelong, Victoria, is the proud owner of Tribe Skincare which just released its $68 Brightening Vitamin C Serum to a host of eager fans

The product, which contains hydrating ingredients like niacinamide and antioxidants, is to be used first thing in the morning under your moisturiser to give customers an all-day glow.

In August 2020 Tribe made a staggering $10,000 within an hour of launching its $55 hydrating mist. 

‘It’s a real relief to launch them and have success,’ Kayla said at the time.

‘We were due to bring out the Hydrating Spritzes in March, but had to postpone due to Covid, so it’s really exciting to give our customers the chance to try them.’ 

In August 2020 Tribe made a staggering $10,000 within an hour of launching its $55 hydrating mist

The Hydrating Spritzes ($55 each) come in two flavour combinations designed to do different things. 

The ‘Peachy Rose’ Hydrating Spritz is designed to get rid of redness and calm your skin, while the ‘Citrus Burst’ Hydrating Spritz is all about reducing breakouts and clearing your complexion.

Both products are vegan, Australian-made and cruelty-free, and they feature skin-boosting natural ingredients like aloe vera, oatmeal, rose oil and radish root.

The spritzes are designed to be sprayed onto skin under makeup for added glow or over the top of your makeup for a luminous look. 

The spritzes are designed to be sprayed onto skin under makeup for added glow or over the top of your makeup for a luminous look

Kayla Houlihan founded cruelty-free brand Tribe Skincare four years ago, and has since seen her business enjoy a meteoric rise to the top, making a staggering $1.3million in 2020 alone.

Kayla previously told FEMAIL that she counts herself as lucky that during the global pandemic she has managed to continue in business:

‘I have seen a lot of businesses struggling with all the changes caused by Covid-19. Fortunately for e-commerce brands, online sales are thriving,’ she said. 

‘A lot of people are choosing to stay home, even if they aren’t locked down.

‘We are in a very fortunate position to be able to take their orders online and send them directly to their front doors.’ 

For more information about Tribe, please click here.