You are missing out on money on the table if you are not split testing your site. It is essential to assess user behavior to optimize your conversion funnel. Split Testing assures that your decisions are not made by your gut feel or any guesswork. Companies often make changes based on their best practices but can’t guarantee to work for your business.
Even the most experienced marketers can be wrong in optimizing user behavior. Only a split test can let you do that. Spilt testing can help you understand and design the best SEO methodology for your business.
Split testing is the process of monitoring the performance of two different versions of a website. This comparison test helps you adapt to the high-performance version on the top and take better decisions on behalf of that.
Easy understanding of how split tests work
Suppose you have built two different designs for a landing page, and now you want to know which one will perform better. To check upon their performances, you will send one design to Group A and the other one to Group B.
You need to run a split test to check the page performances based upon traffic or conversions. One page will surely outperform another page. Analyze the changes that occurred because this will help you in the future.
The split test is highly valuable for business as it demands low cost and high advantage.
What do we actually aspire for?
- Traffic
- Conversions
- Revenue
To begin with, we need to monitor metrics that can draw huge attention. You can conduct controlled and variant experiments to improve clicks, sales, traffic, etc. There are certainly more variables to test for determining versions with the greatest improvements. You can work upon your business goal by making slight changes on signup forms, check-out flows, call to action, registration pages, etc. Numerous tools offer hustle free split testing.
Why do you need to perform split testing?
Getting your website launched is the initial step in the digital marketing arena. You would love to consider the metrics responsible for helping or hindering sales. Split Test will just let you know that content, images, testimonials, or videos you simply put will work or not. These small changes can have a considerable impact on your website traffic. Enterprise Web Cloud has various templates that can be used for split testing.
Split Testing
Identify the aspects of the page
You need to conduct informal research. Preferably, take a look at what customers say about your product or services. Explore their marketing behavior and look for the desired metrics such as customer reviews, sales.
Preferably, test one variable at a time. This will exactly showcase to you the impact made. It is always recommended to test variables individually to identify each variable responsible for positive performance.
However, you can also test multiple variables instead of just one. Multiple testing might take time to execute completely. This process is called multivariate testing.
Focus on your primary goal
It is important to choose a primary focus on your goal throughout the test. There must be multiple metrics to look upon but retain your primary focus likewise. You can check where your customers put up or where they get stuck. This will help you understand SEO better and make bigger conversions. Check out what is working and what else is not. Split test a few variables to locate the issue.
Test Creation
As you have monitored your variables and control, it is time to control whatever you want to test. Create your desired design and build its variant page. Your variant is what you will be testing against your original page. For example, if you are confused about whether to consider images or videos in your landing page for better engagements, you can test both.
You can formulate SEO split test while considering the following significant variables:
- Meta Titles and Meta Description
- Landing Page Copy
- Headlines
- CTA Forms
- Images
- Videos
Significance of Results
The results could be better than the original. But what should be considered is ‘by how much? Like if you got one more lead than the original, you have to check whether it is worth it or not. Also, a single campaign must contain not more than one test.
Use Google Analytics
Google Analytics can make you test 10 versions of a web page to monitor the performance. You have to test the control & variant at the same time. Sometimes the induced results could be demographics dependent such as weather, temperature, etc. that may change from time to time. Also, results might take a week or two, depending upon the variable being tested.
Compare and Improve
It’s time to check your results. Did you meet your desired goals? Can you justify the change?
Well, this test is performed to make a good change to your business. You can use the information provided by split testing to gain traffic and conversions. If you couldn’t drive good results, you can definitely retry the next campaign.
Your SEO split testing will help you decide which metrics you should continue working on and which you should not. This test will also help you understand how Google interprets your website and work upon it accordingly. A website design company can help you complete SEO spilt testing by designing multiple websites, the key to business is to keep on improving.