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Bellabox founders open up about their hit Sand & Sky mask

If you’re on social media, it’s likely that you’ve seen snaps of the new Sand & Sky clay mask flooding your feed.

And you are most certainly not alone. 

The Sand & Sky Brilliant Skin Purifying Pink Clay Mask is the brain child of Australian twin sisters Emily and Sarah Hamilton, 39. 

The pair, who are the founders of popular beauty box company, Bellabox, launched the mask and their new brand in April and within just three months, had sold out of their first 60,000 units. 

If you’re on social media, it’s likely that you’ve seen snaps of the new Sand & Sky clay mask flooding your feed

Pictured is influencer and model Gabby Epstein in the mask

Pictured is influencer and model Gabby Epstein in the mask

And now, they are selling an average of 2,000 units per day. 

So why is it such a hit? 

‘We have both lived overseas quite a bit and what we realised is that everywhere we went we were recognised as being Australian and this came with the assumption that we were friendly, laid back, beachy and living the dream,’ Sarah told Daily Mail Australia. 

‘Australia has become really cool internationally and we wanted to be able to bring Australia to the rest of the world and we knew people could use something that was proven to be amazing for them that was made with Aussie ingredients. 

The Sand & Sky Brilliant Skin Purifying Pink Clay Mask is the brain child of Australian twin sisters Emily (right) and Sarah Hamilton (left), 39 

The Sand & Sky Brilliant Skin Purifying Pink Clay Mask is the brain child of Australian twin sisters Emily (right) and Sarah Hamilton (left), 39 

The pair, who are the founders of popular beauty box company, Bellabox, launched the mask and their new brand in April and within just three months, had sold out of their first 60,000 units

The pair, who are the founders of popular beauty box company, Bellabox, launched the mask and their new brand in April and within just three months, had sold out of their first 60,000 units

'We realised that everywhere we went we were recognised as being Australian and this came with the assumption that we were friendly, laid back, beachy and living the dream,' Sarah told Daily Mail Australia

‘We realised that everywhere we went we were recognised as being Australian and this came with the assumption that we were friendly, laid back, beachy and living the dream,’ Sarah told Daily Mail Australia

’80 per cent of Australia’s flora and fauna is unique to the country and we really wanted to make something amazing made out of great, pure and organic Australian ingredients.’

After researching the benefits of various ingredients and spending a year developing the concept, Sand & Sky’s Skin Purifying Pink Clay Mask was born. 

And since, beauty gurus have been sharing snaps and videos of themselves in the masks and their flawless, glowing skin just minutes later.  

‘The best thing about it is that it shows results immediately and it closes up pores which is a big issue for people,’ Emily said, ‘It really works.’

Emily said in addition to the product itself being so good, social media played a huge role in their success. 

'Australia has become really cool internationally and we wanted to be able to bring Australia to the rest of the world and we knew people could use something that was proven to be amazing for them that was made with Aussie ingredients,' she said

‘Australia has become really cool internationally and we wanted to be able to bring Australia to the rest of the world and we knew people could use something that was proven to be amazing for them that was made with Aussie ingredients,’ she said

After researching the benefits of various ingredients and spending a year developing the concept, Sand & Sky's Skin Purifying Pink Clay Mask was born

After researching the benefits of various ingredients and spending a year developing the concept, Sand & Sky's Skin Purifying Pink Clay Mask was born

After researching the benefits of various ingredients and spending a year developing the concept, Sand & Sky’s Skin Purifying Pink Clay Mask was born

What are the benefits of pink Australian clay? 

Absorbs dirt & impurities 

Draws out toxins & combats pollution

Restores the skin’s natural defence shield

Tightens & refines pores

Gentle enough for sensitive skin

Clear complexion & youthful glow 

Better skin defence = less cellular damage

Enhanced collagen production & cell regeneration

‘Most women are on there every day and beauty tutorials are so huge online so when influencers started showing people how to use the mask and looking at it as an “experience” it just took off,’ she said.

‘They see it and they love it and when they see it actually works, they buy it.’

Sarah said there’s been nothing bad to say about the mask because people can see the results for themselves.

‘While it took a while to build momentum there was a time when the sales just went through the roof and big online identities like Jeffree Star were trying it and promoting it,’ she said. 

‘We sold out of our first 60,000 units in the first few months and now we are going through around 2,000 units per day which is just amazing.’

Emily added: ‘I think it’s a mix of the quality of the product and the trust we have been able to build plus the positive reviews that have really gotten this off the ground.’

And since, beauty gurus have been sharing snaps and videos of themselves in the masks and their flawless, glowing skin just minutes later

And since, beauty gurus have been sharing snaps and videos of themselves in the masks and their flawless, glowing skin just minutes later

'The best thing about it is that it shows results immediately and it closes up pores which is a big issue for people,' Emily said, 'It really works'

'The best thing about it is that it shows results immediately and it closes up pores which is a big issue for people,' Emily said, 'It really works'

‘The best thing about it is that it shows results immediately and it closes up pores which is a big issue for people,’ Emily said, ‘It really works’

‘Women share their thoughts and I think these days we have so many at home beauty experts so reviews really do matter.’

The pair plan on growing Sand & Sky and will have new pink clay products available by the end of the year.  

‘We surveyed more than 5,000 people and asked them what they wanted and they inspired us to come up with more products that will bring the benefits of pink clay to people,’ Emily said.

‘It’s a very exciting time and we can’t wait to show you what we’ve been working on.’  

The pair plan on growing Sand & Sky and will have new pink clay products available by the end of the year

The pair plan on growing Sand & Sky and will have new pink clay products available by the end of the year

'We surveyed more than 5,000 people and asked them what they wanted and they inspired us to come up with more products that will bring the benefits of pink clay to people,' Emily said

‘We surveyed more than 5,000 people and asked them what they wanted and they inspired us to come up with more products that will bring the benefits of pink clay to people,’ Emily said

For those who wish to follow in the footsteps of the Hamilton sisters, they recommend starting small.

‘I would say start working at a start-up is a great idea – somewhere that is exciting where you can learn and get responsibility and really see how it all works,’ Emily said.

‘Working overseas is important too and don’t be afraid to embrace social media. The best thing about it is it is literally global and you can see what other brands are doing too.’

Sarah said you don’t need experience to find success.

‘We had no beauty background at all so we are the best test subjects. We don’t know much but what we do know is what works,’ she said. 

‘As long as we can apply the product and see it works and works well then we’re happy and know everyone else will be too.’ 

Read more at DailyMail.co.uk


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