High-quality real estate photography or videos are essential marketing components of customer engagement and their encouragement to pick you among others for purchasing a future home. Visual content, especially professional photos, create a holistic and comprehensive perception of the selling property. Exterior photography is in demand among realtors, brokers, designers, and architects who need eye-catching materials for advertising existing real estate objects. Great images will definitely promote faster selling.
Outcomes of poor-quality real estate photography for your business
Sometimes, photo services of professional studios take up a significant share of a realtor’s budget. Obviously, they try to save using amateur pictures. However, when it comes to real estate, this is the biggest mistake ever. In such a way, you will only scare away your potential clients. But the most harmful consequence for your business is the loss of confidence and a decline in sales. When preferring amateur images over professional real estate photography, you will get many disadvantages that alienate clients and present the property in an unfavorable light. Here are the most common photo flaws that can spoil your marketing efforts:
- the uncleaned area nearby the main object, dirt and debris, ugly objects;
- too much detail in the background;
- photos are blurred, colors look wrong;
- images look very grainy, too bright, or too dark.
Preparation of an object for shooting and competent spatial organization — the expert will choose the composition and angle, adjust the lighting, and place visual accents. There are many more nuances that can negatively impact any commercial photo and only a skillful, flexible, and creative expert can handle the mentioned above tasks. It is a wise decision to allocate costs and hire a dedicated and knowledgeable photographer. Real estate photo mistakes will prevent your business from growing but the right people will boost its development.
How to increase sales through real estate photography
Twilight photography. Professional equipment allows taking high-quality twilight photos that can showcase spectacular lighting, landscape, and backyard. Such tricks add some alluring mystery and emphasize property beauty. If there are no such real estate images in your catalog, you will fail to gain trust and loyalty. Increase your portfolio value with such a twilight photo technique.
Neutralize disadvantages. And of course, a good photographer, in addition to expensive equipment, has extensive experience of dealing with any challenge and highlighting all good sides of your property, hiding even the smallest imperfections and delivering a one-of-a-kind and brilliant photo.
Drone videography. Real estate photography is not the only way to visually represent an object. Sellers and landlords often add to advertising drone-shot video presentations. Clients will appreciate the opportunity to see the full exterior without visiting the place. Professionals can shoot the whole area in a few minutes, providing you with great results.
If you are searching for a solid solution – pick experts from Commercial Picture (CommercialPicture.com) studio to get the following indisputable advantages:
- Top quality: your commercial photos in the catalog will look professionally and enhance business credibility.
- An eye for detail: noticing small but important details, the photographer will maximize attractiveness and add an aesthetic component to any shot.
- Programs for loyal clients: after using the Commercial Picture once, you will get access to discounts and complimentary offers.
- Latest technology: innovations in photography allows complying with trends and ensuring clients with the best possible photo material.