Personalization has taken over the field of marketing and customers are now looking forward to companies for connecting with them personally. As such, Australian marketers are utilizing all of the customer data and technology is allowing them to drive personalization at scale. The Australian online advertising market reached $9.3 billion in 2019 with 5.6 percent growth, as per an IAB Australia Online Advertising Expenditure report compiled by PwC.
Australia produces some great talent and innovative people and those in the tech sector gravitate to Sydney. The city has a global outlook and has a high standard of supporting infrastructure. There is also rapid expansion in microbusinesses in the city as it is now home to a large number of start-up accelerators and incubators. One can find talent to develop cutting-edge technologies in fields like cybersecurity, fintech, field robotics, as well as AdTech.
Let’s see what learning options do people have if they are embarking on a career in digital marketing in Sydney.
Top Digital Marketing Certifications
Here are some of the top training providers that offer digital marketing certificate courses, some of them are online while others are university courses.
Digital Marketing Specialist Course – Simplilearn
This is an online course designed to make you an all-round digital marketer, offering basic to advanced knowledge in different digital marketing domains like social media marketing, pay-per-click, digital analytics, content marketing, and more. You will get access to over 75 instructor-led online classes as well as hands-on experience with a simulation environment. There are the courses covered in this training program:
- Fundamentals of marketing
- Demystifying Digital Channels
- Conversion and Strategy
- Advanced Web Analytics
- Advanced Search Engine Optimization (SEO)
- Advanced Pay Per Click (PPC) Certification Program
- Advanced Social Media
Professional Diploma in Digital Marketing – Digital Marketing Institute
This is a 30 hours online course that gives you the experience and insights to become capable of building a strategic digital campaign from scratch. It teaches you the key digital marketing skills along with Google Ads, SEO, Google Analytics, mobile marketing, and much more. It consists of the following modules:
- Introduction to Digital Marketing
- Search Engine Optimization (SEO)
- Email marketing
- Content marketing
- Paid Search (PPC) using Google Ads
- Website optimization
- Social media marketing
- Display and video advertising
- Analytics with Google Analytics
- Digital Marketing Strategy
Digital Marketing Specialization – University of Illinois (Coursera)
This course guides you through the foundations of the new digital marketing landscape. You will learn how to digitally create, distribute, and promote different products and services by applying various concepts and tools. This specialization consists of the following course:
- Marketing in a Digital World
- Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
- Digital Analytics for Marketing Professionals: Marketing Analytics in Practice
- Digital Media and Marketing Principles
- Digital Media and Marketing Strategies
- Marketing in an Analog World
- Digital Marketing Capstone
The University of Sydney
The University of Sydney offers a range of short courses at the Centre for Continuing Education. The courses are specifically designed to meet the learning and education needs of learners backed by carefully selected educators at the university. Some of its top courses in the field of digital marketing include:
- Digital Strategy Course for SMEs
- Facebook Advertising Essentials Course for All Businesses
- Web Writing with SEO Course
- Social Media Marketing Course: Facebook, Instagram, and Blogs
- Business Insights with Google Analytics Course
- Experienced Marketers Course: Social Media ROI
- Google Ads (AdWords) Management Course
Master of Applied Digital Marketing – Charles Sturt University
Charles Sturt University is Australia’s largest regional university and the leading provider of distance learning programs. This Digital Marketing course gives you a clear understanding of analytics and all other digital marketing channels, including digital selling and big data marketing analytics. The course is workplace focused enabling you to develop a series of marketing strategies that you can apply to your daily work.
Salary Prospects for Digital Marketers
According to the Digital Marketing Institute, Australia is among the top countries that have the highest demand for digital marketing professionals globally. This is attributed to the fact that the Australian economy moved away from traditional means of economic growth and brought digital-based service to the forefront. LinkedIn reports that the base salary of a digital marketing manager in Sydney is A$90,000 per year. With experience, it can even go up to A$1,25,000 per year.
Moreover, AdNews highlighted that 43 percent of Australian employers are expected to raise their permanent marketing staff levels. Some of the top job roles in demand would be:
- Market insights analysts
- Content specialists
- Digital channel managers
- Digital marketing managers
- Customer Relationship Management (CRM) Specialists
So, what do you think about a digital marketing career in Sydney? The mentioned salaries and job roles are sure to grab your attention and increase your curiosity. The field of digital marketing is thriving and expanding but there is a talent gap in the market. Be it content strategy, paid search or digital advertising, research about the aspect in which you are interested and advance your career. The above-mentioned courses can give you the perfect start you are looking for.