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Best friends behind body scrub that sells every 40 seconds share new face mask

They’re the best friends who turned their love of coffee into a multi-million-dollar cosmetic business, with one coffee scrub selling roughly every 40 seconds. 

And now Melbourne duo Bree Johnson and Jess Hatzis, along with Steve Rowley and Alex Boffa, have launched a new collection, The Antis, which includes a cleansing oil, face mask and face mist.

In the past, Bree and Jess’s products have commanded waiting lists of up to 90,000 – so the launch of this range on Thursday will likely mean it’s hot property.

They’re the best friends who turned their love of coffee into a multi-million-dollar cosmetic business, with one coffee scrub selling roughly every 40 seconds – and now they have a new range (pictured with Bree Warren)

And now Melbourne duo Bree Johnson and Jess Hatzis have launched a new collection, The Antis , which includes a cleansing oil, face mask and face mist (pictured)

And now Melbourne duo Bree Johnson and Jess Hatzis have launched a new collection, The Antis , which includes a cleansing oil, face mask and face mist (pictured)

The Anti-Makeup Oil Cleanser, $23.95, took two years to develop and includes coffee, grapeseed oil and BHA acid.

Meanwhile, the Anti-Drama Mask, $21.95, boasts fans including renowned Australian model Bree Warren, and claims to help with stressed-out young skin.

‘My blend of charcoal, chamomile, honey and lavender removes dirt, impurities and the day’s drama by soothing skin and you,’ the Frank Body website reads. ‘Leave for 15 minutes, rinse and chill. That’s it – it’s a face mask, not your love life.’

Lastly, the Anti-Angry Face Mist, $14.95, is a hydrating mist that can be used to set makeup as well as to nourish your complexion.

Frank Body's original coffee-based scrub captured the world's imagination when it was first launched several years ago by Bree and Jess

Frank Body’s original coffee-based scrub captured the world’s imagination when it was first launched several years ago by Bree and Jess

Thanks to a clever marketing campaign featuring models and influencers covered in coffee granules, and a pithy hashtag - #TheFrankEffect - before they knew it, women around the world were sharing snaps of their own experiences with the product

Thanks to a clever marketing campaign featuring models and influencers covered in coffee granules, and a pithy hashtag – #TheFrankEffect – before they knew it, women around the world were sharing snaps of their own experiences with the product

Frank Body’s original coffee-based scrub captured the world’s imagination when it was first launched several years ago by Bree and Jess.

Thanks to a clever marketing campaign featuring models and influencers covered in coffee granules, and a pithy hashtag – #TheFrankEffect – before they knew it, women around the world were sharing snaps of their own experiences with the product.

‘The idea seemed brilliant,’ Jess and Bree previously told FEMAIL of their idea to create a scrub after they heard that coffee was a great exfoliator.

‘We wanted to have complete creative control of a brand. This was our chance!’.

The girls had no formal beauty training before launching Frank Body but had spent a decade of their adult lives trying different products out

The girls had no formal beauty training before launching Frank Body but had spent a decade of their adult lives trying different products out

To this day, people still share their experiences with Frank Body scrubs and their photographs on Instagram

To this day, people still share their experiences with Frank Body scrubs and their photographs on Instagram

The girls had no formal beauty training before launching Frank Body but had spent a decade of their adult lives trying different products out.

They liked the idea of using natural ingredients on their skin and they loved the brightening effect beans had on their bodies.

‘We always say that one of our weaknesses became our strengths,’ Bree explained.

‘So while we didn’t start in the beauty space, we have evolved into it.

‘There are some eye creams that use caffeine as a main ingredient but we’re the only brand that sources all of their products from coffee.’

The friends’ homegrown scrub swiftly grew in popularity on the Internet, and now they have launched all sorts of different scents and styles of scrubs – including peppermint, shimmer, coconut and cacao – as well as lip scrubs, balms, shimmer oil, face masks and more.

The founders of Frank Body (campaign pictured) said their biggest 'pinch me moment' came when they partnered with beauty behemoth, Mecca

The founders of Frank Body (campaign pictured) said their biggest ‘pinch me moment’ came when they partnered with beauty behemoth, Mecca

‘Moving into retail was really intimidating. We weren’t sure exactly how our consumers would react to us being in store,’ Jess told Daily Mail Australia.

‘I think our biggest pinch me moment came when we partnered with Mecca. We often go into stores and can’t find Frank because it’s been sold out! It’s really humbling.’

Today, the original coffee scrub sells around every 40 seconds around the world. 

Read more at DailyMail.co.uk


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