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Big Brother VIP’s rating disaster: Future of Channel Seven franchise in question

Inside Big Brother VIP’s rating disaster: Future of Channel Seven franchise in question as the latest season bombs

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The future of Big Brother VIP been thrown into question following a disastrous ratings season this year. 

Despite a headline-grabbing cast and a tireless marketing campaign, the latest season struggled to contend with its rivals. 

The reality show failed to crack over 380,000 in the five capital cities this season, and usually ranked as the third our fourth most popular show of the night. 

Big Brother, nobody’s watching: The future of Big Brother VIP been thrown into question following a disastrous ratings season this year. Pictured: Caitlyn Jenner on Big Brother VIP 

Last week’s ratings continued to disappoint, with Big Brother VIP drawing a dismal audience of 363,000 in the five major cities.  

The program was decimated by Channel Nine’s Parental Guidance, which almost doubled its audience with 604,000 metro viewers.   

Big Brother VIP was also beaten in the ratings by Have You Been Paying Attention?, Celebrity MasterChef and The Project on Channel Ten; and Four Corners, Australian Story and Media Watch on ABC.   

Poor outcome: Despite a headline-grabbing cast and a tireless marketing campaign, the latest season struggled to contend with its rivals. Pictured: Big Brother VIP host Sonia Kruger

Poor outcome: Despite a headline-grabbing cast and a tireless marketing campaign, the latest season struggled to contend with its rivals. Pictured: Big Brother VIP host Sonia Kruger  

Hit: The program was decimated by Channel Nine's Parental Guidance, which almost doubled its audience with 604,000 metro viewers. Pictured: Parental Guidance co-hosts Dr Justin Coulson and Allison Langdon

Hit: The program was decimated by Channel Nine’s Parental Guidance, which almost doubled its audience with 604,000 metro viewers. Pictured: Parental Guidance co-hosts Dr Justin Coulson and Allison Langdon

It should be noted that Big Brother VIP does have a large catch-up audience from broadcast and online. 

For example, across seven days on broadcast and BVOD (7plus), the launch episode delivered an average total audience of 815,000 – up 95% on the overnight number in the younger 18 to 39s demographic. 

The TV ratings are however bad news for Channel Seven, who spent weeks promoting the show’s all-star cast including Caitlyn Jenner, Omarosa Manigault Newman and Jessika Power. 

Seven is also believed to have splashed a considerable amount of money to secure international celebrities this season, with gossip website The Wash claiming Caitlyn Jenner was paid a whopping $500,000 for her time. 

Donald Trump’s former aide Omarosa Manigault Newman was apparently paid slightly less, earning an estimated $450,000. 

Worth the investment? It's bad news for Channel Seven, who spent weeks promoting the show's all-star cast including Caitlyn Jenner, Omarosa Manigault Newman and Jessika Power (pictured)

Worth the investment? It’s bad news for Channel Seven, who spent weeks promoting the show’s all-star cast including Caitlyn Jenner, Omarosa Manigault Newman and Jessika Power (pictured) 

Cha-ching! Seven is also believed to have splashed a considerable amount of money to secure international celebrities this season, with gossip website The Wash claiming Caitlyn Jenner was paid a whopping $500,000 for her time

Cha-ching! Seven is also believed to have splashed a considerable amount of money to secure international celebrities this season, with gossip website The Wash claiming Caitlyn Jenner was paid a whopping $500,000 for her time 

Thomas Markle Jr, the older half-brother of Meghan, Duchess of Sussex, is said to have received $200,000.

By contrast, the Aussie cast members – including reality stars, models and sportsmen – all reportedly earned modest five-figure salaries.    

Daily Mail Australia has reached out to Seven for comment. 

Big Brother VIP continues Tuesday at 7:30pm on Channel Seven  

Talent comes at a price! Donald Trump's former aide Omarosa Manigault Newman was apparently paid slightly less, earning an estimated $450,000

Talent comes at a price! Donald Trump’s former aide Omarosa Manigault Newman was apparently paid slightly less, earning an estimated $450,000

Read more at DailyMail.co.uk