Billionaire Mike Bloomberg launches 2020 presidential bid with ad promising to make wealthy ‘pay more in tax’ and ‘restore faith’ in the country
- Michael Bloomberg released an ad campaign Sunday that revealed he has officially entered the 2020 Democratic primary race
- He vowed to make wealthy pay more in taxes to help boost the middle class
- The billionaire served as New York City mayor for three terms
- He previously ruled out a presidential run in 2020
- This brings the Democratic primary field back up to 19 candidates
Michael Bloomberg has officially announced he is running for president, bringing the Democratic primary field back up to 19 candidates.
The former mayor of New York City, who served as both a Republican and independent in different times during his three terms, launched a minute-long ad Sunday morning announcing his bid for president.
The ad, which was obtained by CBS News from Kantar Media/CMAG, says he will seek to “restore faith in the dream that defines us where the wealthy will pay more in taxes and the middle class get their fair share.”
‘He could have just been the middle class kid who made good but Mike Bloomberg became the guy who did good,’ the voice over says on the ad.
Billionaire and former New York City mayor Michael Bloomberg is officially running for president in 2020
The campaign spot cost more than $34 million and will run through at least December 3. Previous reports indicated that the billionaire was spending the money on anti-Trump ads in 48 states.
‘After building a business that created thousands of jobs, he took charge of a city still reeling from 9/11. A three-term mayor who helped bring it back from the ashes, bringing jobs and thousands of affordable housing units with it,’ the ad continues.
The ad ends with a tagline: ‘Jobs creator. Leader. Problem solver.’
The 77-year-old media mogul, who is worth $52 billion, has been considering running for president as an independent or Democrat since 2008. Previously, he said he had ruled out running in 2020, but a few days ago filed the paperwork to run as a Democrat.