A western Sydney high school has been renamed on Google, with the new title suggesting its students belong to the despised ‘eshay’ subculture.
Parents who Googled Glenmore Park High School over the weekend found it had been renamed ‘Glenny P’s School for Eshay Drop Outs’.
Underneath the bizarre rebranding of the school, the principal’s name, address and phone number had been leaked by the prankster.
Parents who googled Glenmore Park High School over the weekend would have found the school had been renamed ‘Glenny P’s School for Eshay Drop Outs’
Eshays can be easily spotted by their Nike TN trainers, designer polo shirts, puffer jackets, tracksuit pants or baggy shorts, bum bags and baseball caps (file image)
‘Eshays’ – also known as ‘lads’ can be easily spotted by their Nike TN trainers, designer polo shirts, puffer jackets, tracksuit pants or baggy shorts, bum bags and baseball caps.
The subculture once predominantly came from disadvantaged backgrounds and speak in their own mashed-up language.
Eshays, which have long been around in pockets of Sydney, are now branching out into other areas across the nation, leaving middle-class parents worried their children want to emulate a dangerous subculture.
Jesse Gerhard, a former student at Glenmore Park, said the subculture had become more prominent in the last few years, similar to labels like ‘jock’ or ‘nerd’.
He said that while the school had become known for groups of eshay students, he wouldn’t trade his experience there for any other school.
‘I understand the school tends to have a bad reputation because of certain students that go there but from my point of view I reckon Glenmore Park High School takes a lot of pride into teaching and educating the students,’ he told the Daily Telegraph.
Underneath the bizarre rebranding of the popular school, the principal’s name, address and phone number had also been posted by the prankster
Eshays, which have long been around in pockets of Sydney, are now reportedly branching out into other areas across the nation and promoting their violent ethos on social media
Mason Crane, another ex-student and hospitality worker, said he wasn’t surprised the search engine results had been manipulated.
‘We had a lot of tech savvy kids at Glenmore Park High and with the current demographic of kids that attend that school from year 7 to 10, the changed name is very accurate,’ he said.
Mr Crane said he had been past the school a few times and seen ‘quite a few’ eshays that he believed needed to mature.
He added groups of eshay kids had only popped up on campus in the last two or three years and weren’t a fair representation of the student body.
Shoaib Mughal, the director of Marketix, a google ads marketing agency, explained the school’s distasteful rebranding could have been done by a ‘Google Guide’.
One ex-student from Glenmore Park said he wasn’t surprised the search engine results had been manipulated, with more eshays popping up on the school’s campus in the last three years
Mr Mughal said long-time internet users who write online reviews and can prove they can be trusted by the search engine can ‘suggest edits’ to google.
‘Most of the time nefarious edits are captured by the internal review team at Google, however some can slip through the cracks.’
A spokesperson from the NSW Department of Education told Daily Mail Australia the issue had been resolved, with the school’s correct details now shown on the Google search and map pages.
‘The issue is unfortunate and disappointing to the school’s staff, students and school community, who are proud of their school and promote values of respect and responsibility in a safe, disciplined school’, the spokesperson said.
The spokesperson said NSW Education had contacted Google Legal to rectify the matter immediately and additionally, the school had worked with NSW Education’s IT specialists to remove the offensive Google Map listing, and prevent unauthorised activity on the school’s Google Map reference in future.