Blockbuster sales at Odeon as Spider-Man swings in to rescue

Blockbuster sales at Odeon as Spider-Man swings in to rescue: Cinema chain enjoys its busiest Friday in 18 months

Odeon celebrated its busiest Friday in 18 months after the latest Spider-Man movie was released last week. 

The UK’s largest cinema chain said June 2 – the day after the opening of Spider-Man: Across The Spider-Verse starring Jake Johnson and Hailee Steinfeld – was its best Friday since December 2021. That was when Spider-Man: No Way Home was released. 

The success of the latest Spider-Man movie is a major boost for cinemas as they battle to bounce back from Covid when revenues collapsed. 

Box office sales across Odeon’s 116 cinemas were also lifted by the remake of Disney’s The Little Mermaid, which stars Halle Bailey as Ariel. 

Covid bounce-back: Spider-Man: Across The Spider-Verse is pulling in the crowds after its release last week

Suzie Welch, Odeon’s interim managing director for UK & Ireland, said: ‘We are looking forward to a fantastic slate of movies in the months ahead, with a strong and varied slate for every taste and the return of both Oscar-winning filmmakers and iconic characters to the silver screen this summer.’ 

Cinemas – including Odeon and Cineworld – are pinning their hopes on a summer of big blockbusters. 

Films expected to draw in the crowds include Transformers: Rise Of The Beasts, Indiana Jones And The Dial Of Destiny, and Barbie. 

The UK Cinema Association said cinemas have remained an affordable activity amid eye-watering increases in living costs, with the average ticket price at UK cinemas in 2022 coming in at £7.69. 

But cinemas have struggled with sky-high energy costs following Russia’s invasion of Ukraine