She may be just six years old but Blue Ivy Carter is already showing signs of being a real little diva — and very much the boss of her billionaire parents Beyonce and Jay-Z.
She was taken to the Grammy Awards on Sunday night in LA (something of a tradition — she’s been attending since 2015).
Seated between her parents, she shushed them with effortless authority when they started clapping singer Camila Cabello during her speech — and caused an instant internet sensation.
Blue Ivy Carter is already showing signs of being a real little diva
Of course, you can’t entirely blame the child for her high-handed attitude. But it’s worth considering the peculiar lifestyle which has allowed her to get away with being so spectacularly bossy.
While other children may be playing in the park and having fishfingers for tea, Blue Ivy is already a mogul-in-the-making. She has her own staff, a personal stylist, a chef and bodyguards. Plans are already afoot for her to launch her own fragrance and clothing lines and her commercial worth is such that her name is being trade-marked.
Her lifestyle is beyond lavish. Home is one of five mega-properties — two in Los Angeles and one each in New York, The Hamptons and Miami. Birthday parties are screechingly overstated affairs, and, yes, she already has a pony. Truly a pampered billion-dollar princess.
She shushed them with effortless authority when they started clapping singer Camila Cabello during her speech
HER DEDICATED STAFF
it’s fair to suggest Blue Ivy is never short of attention. There are two full-time nannies. Her younger siblings — twins Sir and Rumi who were born last June — also have two nannies each.
Before she started school, the nannies were reportedly giving Blue Ivy a head start in French, Swahili and art.
The same report suggested she is a ‘picky eater’ which will be a challenge for the chef, who apparently tempts her with wholewheat pasta shaped like ballet dancers and pureed asparagus.
There is also a full time security detail. There were reports that when she was born, in New York’s Lenox Hill hospital in 2012, the security entourage was enormous and obstructed other hospital visitors.
When it comes to getting dressed, she calls on the services of stylist Manuel Mendez, who is based in New York and employed by Parkwood, Beyonce’s management company. For the past two years Blue Ivy has been styled by Manuel, rather than sharing a stylist with her mother, who is looked after by Ty Hunter, or her father who is dressed by June Ambrose.
Obviously all three fashion experts talk to each other about their plans — hence the striking monochrome theme at the Grammys on Sunday night where the parents wore black and she wore white.
She wore a Gucci dress in Paris to match her mum’s and a green Gucci dress embroidered with birds costing £1,500 last year
MINI MUSIC CAREER
Adoring daddy Jay-Z — real name Shawn Carter, a reformed drug dealer turned superstar rapper and producer — seems to be keen to launch his tot into the business. She became the youngest person featured in a chart single when the noise of her heartbeat taken from an ultrasound scan featured in his 2012 song Glory.
He used a recording of her first cries on the same track. His 2017 album 4:44 (which failed to win in any of the eight Grammy categories in which it was nominated) included a track titled Blue’s Freestyle/We Family. It is a 40-second showcase of his daughter rapping. Some of it is unintelligible but she does shout out ‘Boomshakalaka!’ although it’s a little too soon to say if she has talent.
She has a ‘Feat. Blue Ivy’ credit on the piano ballad Blue on her mum’s 2013 album Beyonce.
Blue Ivy also has a starring turn in Jay-Z’s track Family Feud, and is featured in the seven-minute video, released this month.
The song is about the damage caused by his infidelity and in the video he is seen confessing his sins in church while Blue Ivy sits on a pew and mum Beyonce wanders around.
He sings: ‘Yeah I’ll **** up a good thing if you let me. Let me alone, Becky’ a reference to ‘Becky with the good hair’ who Beyonce said he cheated with in her album Lemonade. Many would question the wisdom of letting a six-year-old star in a music video about the downsides of cheating on your wife. Perhaps it’s little wonder she is good at making the shushing movement to Mum and Dad.
The then five-year-old Blue Ivy dances to Earth, Wind and Fire’s September during her school’s recital
A SPECIAL SCHOOL
Nothing but the best is good enough for Blue Ivy, and she attends the Center for Early Education in Los Angeles.
The family moved from New York to the West Coast last year so she could attend — on the urging of Beyonce’s close friend Gwyneth Paltrow, who insists there’s no better place to raise a family.
The CEE costs between £15,000 and £21,000 a year which Jay-Z, 48, and Beyonce, 36, can easily afford as they are worth a combined £887 million. Founded by psychoanalysts in 1939 it is a progressive school and wildly oversubscribed — 1,000 applicants chase 60 places each year.
The children of Jack Nicholson, Jodie Foster and Barbra Streisand have all attended. Last year Beyonce performed at the school’s annual concert — a whopping affair held at the Shrine auditorium which also hosts the Oscars. Not to be outdone, Blue Ivy took centre stage in a ballet routine.
In September, Beyonce and Jay-Z spent £18.5 million on a home in the Hamptons. The house has seven bedrooms.
They own a huge three-floor apartment in New York and are renting a mansion in Malibu for £306,000 a month that has four pools and bullet-proof glass.
Last summer they were reported to have added their most impressive home yet to their property portfilio when they bought a £95 million pile in Bel Air. It is not known if they have yet moved from their other LA home.
It has eight bedrooms, 11 bathrooms and garage with space for 15 cars. A real estate source said: ‘The house is beyond words. No expense was spared.’
Blue Ivy’s first home in New York had a £14,000 cot shaped like a royal carriage and her parents spent £50,000 on a Barbie doll encrusted with diamonds.
The family also has a £170 million, 2.5-acre private island off Florida — bought for Beyonce’s 29th birthday.
Soon after she was born, Beyonce and Jay-Z attempted to trademark her name, unsuccessfully, as there was already an established business called Blue Ivy
She had a Disney-themed party, with entertainers dressed as princesses in her garden when she turned four
TINY FASHION ICON
Couture is worn to special events such as the MTV Video Music Awards last year, when she wore a spectacular Mischka Aoki chiffon dress costing around £8,000. Otherwise, Blue Ivy seems to like Gucci and Dolce & Gabbana. She wore a Gucci dress in Paris to match her mum’s and a green Gucci dress embroidered with birds costing £1,500 last year.
Invited to the Wearable Art Gala last year, her stylist commissioned a bespoke outfit from Mischka Aoki — pink and covered in sequins, but Beyonce thought it wasn’t spectacular enough so it got sent back to have butterflies added. The designer then sold a version of it called the ‘her royal highness dress’ for £6,000.
At the last Grammys she wore a pink tuxedo in honour of the late singer Prince, and carried a Gucci handbag costing £1,700.
Soon after she was born, Beyonce and Jay-Z attempted to trademark her name — unsuccessfully, as there was already an established business called Blue Ivy.
They have now applied to trademark Blue Ivy Carter for various uses including fragrance, beauty, fashion, and entertainment services. It is reported that the first thing they want to launch is a sportswear line for children.
In September, Beyonce and Jay-Z spent £18.5 million on a seven-bedroom home in the Hamptons
PARTIES AND HOLS
She had a Disney-themed party, with entertainers dressed as princesses in her garden when she turned four. A huge marquee was erected and became a magical kingdom complete with dressing up outfits and exotic plants.
At two, she was given an Arabian stallion, with an insider saying: ‘Blue expressed an interest in having a horse.’
When it comes to holidays, again only the best is good enough.
The family took an extravagant holiday to Thailand, and had the chance to stroke tiger cubs in a theme park. In 2014 they had the Louvre to themselves, which allowed mum a chance to pose for selfies in front of the Mona Lisa.
Other breaks have included a seaside holiday in Brazil, a cruise on a £50 million private yacht and a speedboat trip around the Italian island of Capri.
Jay-Z owns a £30 million Bombardier Challenger 850 private jet, with ‘S. Carter’ in curly script on the side. The plane was a Father’s Day gift from Beyonce in 2013 and has a bedroom, two bathrooms and a kitchen.
There are seven years between them but Blue Ivy is very close to Coldplay frontman Chris Martin’s (pictured) daughter Apple
There are seven years between them but Blue Ivy is very close to Gwyneth Paltrow’s daughter Apple. Blue Ivy was among the guests at Apple’s 13th birthday sleepover last year and Paltrow posted the picture of the two with the message: ‘Birthday brunch squad #godsistersandbesties’.
Mariah Carey’s twins Moroccan and Monroe, also six, are regular play dates
It is said one of the reasons Jay-Z and Kanye West fell out was because Kanye and Kim Kardashian’s daughter North was never invited over to play.