A must-have Aussie beauty product that has made two glamorous sisters millionaires is being blamed for causing women painful breast injuries.
Booby Tape, which is now sold in more than 50 countries, is the subject of multiple complaints on Twitter, TikTok and Instagram – with users of the ‘breast lift in a box’ posting alarming images of torn skin, scars and infection.
A young woman who said she had permanent breast scarring from Booby Tape has received more than 500 comments on a TikTok video including complaints of rashes, blisters, chemical burns, bleeding and scabs.
Those affected also say that when they try and contact Booby Tape about their concerns, they don’t get a proper response or any response – and their posts on the company’s online forums are removed within seconds.
Booby Tape was co-founded by jetsetting Melbourne sisters, Bianca and Bridgett Roccisano, who became self made millionaires after launching the $21.95 breast tape which promises to ‘lift any size bust’ in 2018.
Booby Tape was co-founded by glamorous sisters, Bianca and Bridgett Roccisano (above), who became self made millionaires after launching the $21.95 breast tape in 2018
The Melbourne sisters laucnhed Booby Tape in 2018 as a ‘breast lift in a box’ and now sell it and other products in more than 50 countries around the world. Pictured above is Sophie Monk using the must-have product
One TikTok video by a woman who said she had permanent breast scarring from Booby Tape has received more than 500 comments including complaints and images posted (above) of rashes, blisters, chemical burns, bleeding and scabs
The pair now have a fashion label and sell their Booby Tape products via 5000 stockists in countries across the globe, with one product recently selling out in just 24 hours.
They have developed a ‘Pink Clay Breast Mask’, ‘Skin’ and ‘Gold Breast Masks’, which are ‘designed to moisturise, increase elasticity, firm wrinkles, brighten and repair #boobytapeskin’
Booby Tape responded to the allegations put to it by Daily Mail Australia, saying the product comes with a warning that its not for everyone and that it is important to follow ‘our removal steps’ to avoid aggravated skin and injury.
A spokesperson said the company does try to respond to complaints in a timely manner.
‘The claims are not new,’ she said, but the sisters ‘found non-responsiveness claims upsetting’ because they believed ‘they are very responsive’.
The sisters were recently photographed splashing out on a shopping trip along one of Milan’s most expensive and exclusive streets, Via Monte Napoleone last month.
Bianca, 34, and Bridgett, 30, wore designer wear as they walked in the Italian city while attending the 2022 Cosmoprof Worldwide Bologna event, a trade fair for the beauty industry.
Speaking to Forbes magazine about their multimillion-dollar business, Bianca said it had been the sisters’ philosophy ‘that if we wanted to be a global, multimillion-dollar brand, we needed to look like one.
‘It’s an Australian-born company and we started this. And due to the branding and the marketing – which we’re very hands-on with – it looks like a global brand.’
But the women who claim to have been injured just by using the breast tape claim that the company is not ‘hands on’ when it comes to customer care.
”They don’t care about developing a safe product for their customers to tackle the issue at hand,’ @Tinnaatimee posted on TikTok.
‘Rather they just care about the damage control.’
The TikTok user said she had received a ‘stock standard copy and paste message’ asking for her order number which she provided, then ‘sent follow-up emails … and got no reply’.
‘I mean is this a police investigation? Is this the f***ing murder of my side boob?,’ she said with grim humour, then showed on camera the side of her breast where ‘the scars are well and truly there’.
Booby tape founders Bridgett, 30, and Bianca, 34, wore designer wear as they walked in Milan during last month at Cosmoprof Worldwide Bologna, a trade fair for the beauty industry
Christina posted a whole Tik Tok video in which she revealed the scars on her breasts and made the grim joke that using the tape had been a ‘murder of my side boob’
In this review, a woman complained that using Booby Tape had been ‘very painful and left me with horrific masks and welts that had to be treated’ and would not recommend it
The Roccisano sisters have made a fortune selling the breast lift tape and other products such as Gold Breast Masks (above) which are available from 5000 global stockists
Among the hundreds of responses she received to her post, and in online forums such as product reviews for Booby Tape ordered via Amazon, other women agreed.
‘Omggg, this happened to me too! They never responded to me either,’ posted one.
Another posted ‘reply to emails’ and ‘hold yourself accountable’.
Of the reports of injury, one girl said on TikTok, ‘I used it for my Year 12 formal last year and got scars in the same spot. Horrible, haven’t used it since’ to which another user replied. ‘yes I wore it for just over four hours and ripped of chunks of skin’.
‘Used it once, ripped my skin off, it was raw. Literally scabbed in the healing process,’ posted another.
A user claimed she ‘wore it once and my skin blistered under the tape and as I was taking ity off it ripped my skin off. WORST tape ever.’
This Booby Tape user said the product had ‘basically burnt my skin and took a layer off. 24 hours later I have burn blisters’
The elegant siblings and creators of the multi-million dollar Booby Tape brand (pictured above with Bridgett’s fiance Joshua Cavallaro, centre) have become international jetsetters ion the back of their beauty business
The founders posted an image of their stall at the 2022 Cosmoprof Worldwide Bologna trade fair for the beauty industry held in Italy over four days in late April
The comments on Tik Tok attack Booby Tape for allegedly scarring customers, not responding to complaints and blocking people online who have posted photos or criticism
Booby Tape warns on its website that people with sensitive skin should be careful about using their product, but some women said they will never use it again
Another said she ‘got mad chemical burns’ while one woman who posted photos of the damage done to her wrote, ‘I finally got the tape on, but it made my boobs look lumpy.
‘The worst part of the tape is taking it off. It was very painful and left me with horrific marks and welts which had to be treated.’
Booby Tape warns on its website that the product is not for everyone and if users do not follow ‘our removal steps … aggravated skin and possible blisters ‘ can result.
They recommended a ‘patch test prior to every use’ and the removal steps included ‘Use coconut oil. Peel it off slowly. Do Not use the ‘ripping off a band-aid method’.’
When @Tinaatimee wrote to Booby Tape, she received a response saying the company was ‘very sorry about your experience’ but saying it recommended ‘pre-testing for sensitivity or allergies’ and the use of coconut oil or moisturiser.
She posted on TikTok that she had ‘used coconut oil and did the skin patch (as did other commenters)’ but still had a bad experience and was left scarred.
Booby Tape told Daily Mail Australia it does use moderation tools for its social media pages, which might be responsible for posts being taken town, but it did so like every company to filter out possible abuse.
A spokesperson said the company does ‘pay out refunds for people who can’t use the product’ but that the ‘customers who are impacted in this way is not very significant in terms of overall sales’.