A bored retail employee imagined the lives of imaginary customers based on their shoes, in a series of social media posts that show just how much of our personality our sartorial choices can reveal.
The shoe salesperson, who goes by Ghostify on Imgur, shared a series of photos of various pairs of shoes online earlier this week.
For each item, they superimposed a caption describing the life of a character presumed to be the most likely person to be attracted to a specific style.
Personality: A bored retail employee imagined the lives of imaginary customers based on their shoes, in a series of social media posts that show what our sartorial choices say about us
For others to enjoy: The shoe salesperson, who goes by Ghostify on Imgur, shared a series of photos of various pairs of shoes online earlier this week
Creative: For each item, they superimposed a caption describing the life of a character presumed to be the most likely person to be attracted to a specific style
Imaginary: For each character, Ghostify provided a name, an age, as well as character traits
Nurturing: As for a pair of wedge mules, the Imgur user posited they belonged to Carol, a 60-year-old woman who ‘calls your sweetheart’
Character: Ghostify imagined these black open-toe pumps as being fit for a 39-year-old businesswoman who doubles as a ‘dominatrix after hours’
Sounds fun: One of the characters invented by the Imgur user is a 49-year-old woman named Crystal with short spiky hair and a taste for well-done steak
Ghostify, who published his shots in two separate galleries under the title If The Shoe Fits, provided a simple explanation as to why they were driven to launch the creative project, writing simply: ‘Got bored at work.’
For each imaginary character, Ghostify provided a name, an age, as well as several character traits.
Among the wonderfully descriptive captions, a pair of grey Ugg boots was deemed to belong to a 19-year-old called Kristynne, who ‘likes boy bands and tacos’, ‘tried whisky once, threw up and ‘calls her father Daddy’.
Crocs, on the other hand, were described as being fit for Chance, 17, who is ‘big-boned, bit of a bully’ and ‘wears cutoff shirts’ while loving his four-wheeler.
Rival: Ghostify also encountered elegant ankle boots, which they imagined were made for 26-year-old Simeon, a ‘tall, dark’ man who ‘writes moody poetry’, ‘has more sex than you’
Active: Meanwhile, a pair of mint green sneakers were made out to belong to Veronica, a 32-year-old who likes to try a new diet every six months and does Pilates on Wednesdays
What’s in a shoe? This pair was apparently perfect for 21-year-old Cameron, who ‘has a trust find and a boat but doesn’t talk about it’
Style: A pair of camo sneakers, meanwhile, were described as belonging to Sarah, 27, who ‘always has dark circles under eyes’ and ‘has a kid in another state she’s saving up to care for’
Partying: Ghostify pictured these black sandals as fit for 20-year-old Samantha, who apparently has a habit of removing her shoes after having a few too many drinks
Backstory: The Imgur user could picture these black loafers in the wardrobe of 53-year-old Patricia, who is waiting for retirement and stuck in an unhappy marriage
At the opposite end of the spectrum, some work-appropriate shoes were considered ideal for Charles, 24, who ‘works for his dad’s law firm, drive a Prius, went to Duke’, and enjoys cocaine.
Meanwhile, a pair of mint green sneakers were made out to belong to Veronica, a 32-year-old who likes to try a new diet every six months, ‘has a C-section scar and does Pilates on Wednesdays’ while spending her entire time in sports bras.
Ghostify also encountered elegant ankle boots, which they imagined were made for 26-year-old Simeon, a ‘tall, dark’ man who ‘writes moody poetry’, ‘has more sex than you’, ‘wears scarves’ and ‘has an emotional connection to a band he “discovered.” ‘
As for a pair of wedge mules, the Imgur user posited they belonged to Carol, a 60-year-old woman who ‘calls your sweetheart’, ‘always sends you home with leftovers’, ‘volunteers at book drives’ and ‘cooks a mean casserole’.
Sweet: Ghostify was equally inspired by comfortable-looking sandals, which he imagined belonged to 58-year-old John, a grandfather who likes fishing and loves his wife
Family? Perhaps John’s son was Carter, a 45-year-old ‘cool dad’ and according to Ghostify the typical owner of a pair of flip-flops
Reading into it: Ghostify imagined that these beige open-toed boots would be ideal for 29-year-old Lauren, who runs a small business and is ‘always too cheerful’
Not a regular mom: In a different style, flat black sandals were apparently the perfect pick for Krista, 52, who has ‘wild hair’ and a ‘sunflower ankle tattoo’ and identifies as a ‘cool mom’
Profile: Some work-appropriate shoes were considered ideal for Charles, 24, who ‘works for his dad’s law firm, drive a Prius, went to Duke’, and enjoys cocaine
Whatever floats her boat: The imaginary owner of these furry slip-ons, whom Ghostify named Jewel, apparently has a taste for Olive Garden, smoking and photo albums
Bro: Ghostify thought these brown shoes would work well for 23-year-old Brad, a business graduate and beer pong aficionado who likes to pop his collar
In a different style, flat black sandals were apparently the perfect pick for Krista, 52, who has ‘wild hair’ and a ‘sunflower ankle tattoo’, identifies as a ‘cool mom’, enjoys gardening, and advocates in favor of recreational marijuana.
Ghostify was equally inspired by comfortable-looking sandals, which he imagined belonged to 58-year-old John, a grandfather who likes fishing and loves his wife, tells ‘pull my finger’ jokes and lets his grandchildren eat ice cream after his wife has gone to bed.
Perhaps John’s son was Carter, a 45-year-old ‘cool dad’ and according to Ghostify the typical owner of a pair of flip-flops, who manages to stay ‘perpetually tan’, ‘summers at the lake house with the kids’, and ‘treats his Golden Retriever like family’.
A pair of camo sneakers, meanwhile, were described as belonging to Sarah, 27, who ‘always has dark circles under eyes’ and ‘has a kid in another state she’s saving up to care for’.