What do you understand by the term “Brand?” Do you know its role and importance for a business? And do you know how to build one?
Well, you need not answer these questions. Go through this comprehensive piece of writing to learn about a brand, its role & importance, and the five branding elements that every business should invest in. Let’s start with the introduction to the brand.
What is a Brand?
A brand is a unique name, symbol, design, or a combination of unique branding elements or features that identifies a business as a distinct unit from those of other businesses.
In other words, we can say a brand is a unique identity of a business, its products, and services that separate it from other businesses, products, and services.
It is excessively used in businesses, advertising, and marketing for creating unique recognition and building business values.
The Role and Importance of a Brand
A brand comprises several different features and elements that make a substantial impact on the mind of the people. It helps businesses to:
- Build a unique recognition
- Stand out their businesses, products, and services from others
- Grab people’s attention
- Leave a long-lasting impression
- Build a trust factor
- And most importantly, increase sales and revenues
These days, building a brand is very important for every business from the perspective of survival and competition. Without a brand or a good brand image, a business cannot successfully achieve its goals and meet its vision.
Let’s discuss how you can create a brand for your business and the five branding elements that every business should invest in.
Building a Strong Brand
Brand building is a process of developing a unique recognization of a business, creating awareness, and promoting a business’s products and services using different branding elements. Typically, professional brand designers or logo design services perform this process.
First, they do a lot of market research, make plannings and strategies, and then develop highly engaging and appealing branding elements that stand your business out in the market.
To create a strong brand for your business, hiring professional brand designers would be the best option for you. While branding your business, you must invest in the below-mentioned branding elements:
Logo (Logotype)- When it comes to brand designing, the logo comes first. It is a small symbol or design made up of shapes, colors, text, and graphic designs. It represents a particular business, group of people, campaign, etc., and distinguishes them from others.
Basically, it is used as a public identification.
While designing your business logo, make sure it should complement your business, products, and services; otherwise, it won’t be effective enough to grab people’s attention.
Slogan or Punchline- What first comes to your mind when you read or hear “it’s finger-lickin’ good.” Obviously, KFC, because it is KFC’s punchline. And what do you think about when you read “it’s finger-lickin’ good?” Obviously, those spicy and finger-licking chicken wings and legs you may love the most. It may motivate you to order your bucket immediately.
This is how a punchline leaves an impact on a person’s mind.
A slogan or punchline is a short line that appeals to and motivates people to buy or consume a seller’s products and services. It is one of the most powerful and impressive branding tools every business should invest in.
For creating a result-driven punch line for your business, consult a brand designing agency. They will surely help you with this.
Business Theme- A business theme is a combination of specific colors and designs that act as a complementary element to other branding elements. It plays a significant role in building the brand identity and appeal.
To design a stand-out business theme, you should think out of the box and be creative. You need to come up with ideas that increase your brand values and empower your business in both local and global markets. For better ideas and results, you should take professional assistance for designing your brand theme from a reliable brand design agency.
Letterheads and Business Cards- Letterheads and business cards are some of the most effective print marketing materials alongside brochures, flyers, and booklets. They are also effectively used for branding purposes.
Businesses use these print marketing materials to deliver their messages effectively to the people and leave a lasting impression on their minds.
If you want to create your business identity and values both among your customers and businesses, you need to use these two print marketing tools effectively. And for that, you first need to design an impressive letterhead and business card that indirectly speak about your brand.
Website and Social Profiles- These days, if your business is not over the internet, you can’t survive in the market. So, you must take your business on the web.
For this, you need to develop your website and create social media accounts. Then, give your website and social media profiles a specific theme that distinguishes your business from others on the web. Also, don’t forget to use your brand logo, slogan, and corporate designs; these are essential as they are significant parts of your business identity.