He’s been on Strictly Come Dancing for 13 years and 15 series.
But professional dancer Brendan Cole, 41, broke down in tears on Tuesday on Lorraine as he revealed that he has been sacked from the show.
The emotional star, who revealed the news on the rival ITV channel, said: ‘This is hard to talk about. The BBC haven’t renewed my contract.
‘I want to still be there’: Emotional Brendan Cole broke down in tears as he told Lorraine on Tuesday he has been SACKED from Strictly Come Dancing after 13 years on the show
‘They have made an editorial decision not to have me back on the show. I have had 15 incredible series on the show, they are a great team.
‘I am very disappointed. It’s an editorial decision. I will never know the ins and outs’
The BBC told MailOnline on Tuesday: ‘We’d like to thank Brendan for being part of the show since the beginning – winner of the first series – and for the contribution he has made to its success. We wish him all the very best for the future.’
He said: ‘They have made an editorial decision not to have me back on the show. I have had 15 incredible series on the show, they are a great team’ – pictured with Charlotte Hawkins
Brendan, who was partnered with GMB host Charlotte Hawkins on the last series, seemed to imply that his strong opinions may have had something to do with him losing his position on the show.
He said: ‘I have strong views, I’m a character on the show. I have always said as long as I’ve got a passion for it, I want to be there. I want to still be there.’
‘I will miss being a Strictly dancer. It’s very odd to say this out loud. It’s still very raw.’
All over: Brendan and Charlotte (pictured) were eliminated in week four – in stark contrast to his series debut in 2004 in which he and Natasha Kaplinsky won the show
He continued: ‘I am very disappointed. It’s an editorial decision. I will never know the ins and outs’
In 2010, Brendan married model Zoe Hobbs, who is expecting their second child in around a month’s time. The pair are already proud parents to daughter, Aurelia.
But remaining positive, he said: ‘It’s going to open up many opportunities. I have had to pass up other things, but I am very sad to leave and not be asked back.
‘Now I’m available for weddings, funerals and Bar Mitzvahs.
‘It’s the BBC’s decision and they have a vision of the show, and I am not part of that vision. I would have preferred to make that decision. I haven’t made a noise on the show the last five years I suppose.
Not impressed: Viewers took to Twitter in their droves over the decision with many saying they didn’t agree with the BBC’s decision
‘It’s one of those things where you go – when shall I leave? But every year I realise how much I love the show.’
Brendan then started to break down as he said: ‘To feel I’m not going to be part of it anymore is… It’s changed our lives dramatically.
‘I think about everyone there, and I think bl**dy hell, I’m not going to be part of that team, and they are still going to be there.
‘I will still watch, I’m a big fan, I don’t like the decision though.’
Brendan found out his fate last week but has kept the heartbreaking news to himself until today when he told his fellow professionals that he won’t be returning this year.
He said: ‘No one will argue with the judges – I don’t know who I’m going to hand the baton to. I only told the other pros ten minutes ago. I’m nervous about the future.
‘Since I found out last week I have been on the tour, and it has affected my performance.’
Shock: His rumoured affair with Strictly contestant and newsreader, Natasha Kaplinsky gave way to the dawn of the Strictly Curse in 2004 – pictured together that year
Fuming: At the time, the dancer was engaged to fellow pro Camilla Dallerup as he waltzed his way to victory in the debut series of the show, but they split after eight years together
Brendan’s fans speculated that he could be leaving the show as far back as November, after he reflected on his time on the show in an emotional look-back video.
The BBC declined to comment to MailOnline on this.
The New Zealand dancer said that his time on the show was ‘euphoric’ as he recalled some of his favourite partners from the 15 series he had been involved in.
Sad: Social media was awash with more comments from disgruntled viewers
He said: ’15 series of Strictly Come Dancing, it’s been euphoric, it’s been tough, it is my life and I’m very, very proud to have been a part of every single second of it.’
Fans at the time, took to Twitter in panic over the segment, saying that it felt like a ‘goodbye video’, after Brendan had previously hinted he may not return next series.
One fan wrote: ‘Brendan still talking as if this is his last series?’
Another added: ‘Sounds like a goodbye speech, Brendan!’
A third emotionally tweeted: ‘That sounded like a goodbye to me. We want another 15 years!’
Making a scene: Last year, it was reported that Brendan has been playfully ridiculed by his fellow co-stars for his flirting with new dancing professional Nadiya Bychkova, 29
His amour: In 2010, Brendan married model Zoe Hobbs, who is expecting their second child in around a month’s time. The pair are already proud parents to daughter, Aurelia
Brendan became a household name just as much for his colourful love life, than his dance routines, before he married Zoe.
His rumoured affair with Strictly contestant and newsreader, Natasha Kaplinsky gave way to the dawn of the Strictly Curse in 2004.
At the time, the dancer was engaged to fellow pro Camilla Dallerup as he waltzed his way to victory in the debut series of the show.
Brendan split with her after eight-years as a direct result of the rumours.
And last year, it was reported that Brendan has been playfully ridiculed by his fellow co-stars for his flirting with new dancing professional Nadiya Bychkova, 29.