British protein bar brand Grenade snapped up by US giant Mondelez

Grenade pins expansion hopes on deal with US giant: Cadbury’s owner Mondelez snaps up UK protein bar brand

Consumer goods giant Mondelez has bought Grenade,

Cadbury’s owner has bought a British brand of protein bars as it shifts towards healthier products.

Consumer goods giant Mondelez has bought Grenade, a Solihull-based sports nutrition firm started in 2010 by married couple Alan and Juliet Barratt.

Grenade makes the Carb Killa protein bar, a best-selling product among bodybuilders and fitness enthusiasts. 

The move to buy a majority stake in the business from private equity firm Lion Capital is Mondelez’s first UK acquisition since it controversially bought Cadbury in 2010.

It reportedly valued Grenade at about £200million – up from £72million in 2017, when Lion purchased it.

Alan Barratt said: ‘I couldn’t be more excited about our future growth and continued innovation.’