High school dropout Brittney Lee Saunders launched her first brand at the age of 24 and admitted she had ‘no idea’ what she was doing.
Fast forward just four years and the 28-year-old from Newcastle has an estimated net worth between $4million to $5million and is working on her fifth brand – a coffee shop.
The beauty YouTuber turned businesswoman is known for her likeable personality and relatable social media content.
She’s the proud CEO and founder of Fayt The Label, Staple Swim, Form Active, Fayt The Store and soon to be Outdo Collective and Outdo Espresso.
Brittney told Daily Mail Australia how her business success started and offered her advice to those looking to follow in her footsteps.
At just 28 Brittney Lee Saunders has an impressive estimated net worth between $4-$5million and is working on her fifth brand – a coffee shop
Brittney launched her first clothing brand Fayt The Label on September 14th, 2017 with no previous experience or knowledge. The label offers stylish clothing in a wide variety of sizes and high-quality fabrics, with sizes ranging from 6 to 24
Fayt The Label (pronounced fate) was launched in September 2017 while Brittney’s YouTube career was in full swing.
The label offers stylish clothing in a wide variety of sizes and high-quality fabrics, with sizes ranging from 6 to 24.
‘I’m a curvy girl myself so I understand the struggle of shopping for clothes, especially online, so that is something I take into consideration with every piece we design,’ Brittney said.
Her other brands Staple Swim, Form Active and Fayt The Store are also retail-based, making it easier for Brittney to organise her time and prioritise jobs.
Her latest venture Outdo Collective and Outdo Espresso will be both a coffee shop and creative space for events, workshops and brand activation.
But the path to success was often difficult at times and Brittney invested ‘six figures’ to get Fayt The Label up and running.
‘I’ll be completely honest with you, I had no idea what I was really doing. I had no guidance but feel as if though I have always had an entrepreneurial mindset,’ she said.
‘People always ask me the question “how do I start my own business”, and my answer is always: Google.
‘I can confidently say I have learnt every single thing I know about business from Google and use it pretty much daily even now whenever I need to know something!’
Brittney’s accomplishments show you don’t need a ‘million-dollar business idea’ to run a successful brand while also demonstrating anyone can do it if they have the drive.
‘People always ask me the question ‘how do I start my own business’, and my answer is always: Google,’ Brittney said
Strategically her other brands Staple Swim, Form Active and Fayt The Store all fall into the same category of retail, making it easier for Brittney to organise her time and prioritise jobs
What should you know before starting a business?
1. Be prepared to spend more money than you ever have before, forever! (the spending never ends)
2. Be willing to sacrifice everything – your time, late nights, early mornings, your mental capacity, your money, social life, literally everything
3. Be willing to work harder than you ever have before
What not to do when starting a new business:
1. Don’t undervalue your product or business/service, base your pricing off how much everything costs you
2. Don’t try to do everything yourself and don’t be afraid to ask for help
3. Make sure to stay on top of all of the tax side of things! Get an accountant to stay on top of all things tax related
When asked what advice she would give to others wanting to start a business, Brittney said to be prepared to invest money into the idea and ‘be willing to sacrifice everything’.
‘The thing with starting a new business is that the costs never end, especially when you’re starting out,’ she said, adding you will need to sacrifice your time, social life and ‘literally everything’ to start.’
‘Fayt was a six-figure investment to get started – but at the same time we were starting on a bigger scale knowing I had an online following which I was hoping would be potential customers,’ she said.
At the same time, Brittney said to never undervalue your produce or services and always base pricing off total costs.
She also strongly recommended staying on top of finances by using an accountant.
Brittney’s latest venture Outdo Collective and Outdo Espresso will be both a coffee shop and creative space for events, workshops and activations
When asked what advice she would give to others wanting to start a business, Brittney said to ‘be prepared’ to invest money into the idea and ‘be willing to sacrifice everything’
While running five businesses might sound stressful, Brittney says she remains carefree.
‘I have an amazing team of 13 employees who help us run our businesses every day and I couldn’t do it without them,’ she said.
‘I am not a stressful person and don’t often worry about things (which could be an amazing or bad thing) but overall being carefree and easy going has so far only proven to be an asset to running multiple businesses.’