Highest ratings are just the beginning: Bunnings becomes Australia’s most trusted brand while Aldi leapfrogs its bigger rivals – but the mining industry has truly found rock bottom
- Bunnings, Aldi, Woolworths and Coles are Australia’s most trusted brands
- Facebook, Telstra, the big four banks and the government are deeply distrusted
- Australian’s have not forgiven Holden for closing down local manufacturing
Australians have selected their most trusted brands with hardware store Bunnings Warehouse topping the list.
The survey released by Roy Morgan on Monday also saw customers choose German supermarket Aldi over existing giants Woolworths and Coles.
The brand that Australians found to be the least trustworthy was Facebook followed by Telstra.
Australia has chosen hardware store Bunnings Warehouse as it’s most trusted brand in a recent survey
The survey found the big four banks all scored poorly but Bendigo and Adelaide Bank were found to be the tenth most trustworthy brand overal
All the big four banks were found in the top ten most distrusted brands but in stark comparison Bendigo and Adelaide Bank were the tenth most trusted overall.
The survey is based on interviews with over 1,000 people every month that collectively ranks brands and industries based on trust.
Of the 25 industries surveyed the mining sector was found to be the least trustworthy with telecommunications and the media following close behind.
News Corp was found to be the fifth least trustworthy brand in Australia while comparatively the ABC was the sixth most trusted brand.
German supermarket Aldi was more trusted with customers over existing giants Woolworths and Coles
The survey is based on interviews with over 1,000 people every month that collectively ranks brands and industries based on trust
The retail sector was found to be the most trusted industry followed by supermarkets and consumer products.
While the automotive industry was found to be fifth most trusted industry overall, Australians held a deep distrust of Holden for shutting down local manufacturing and Volkswagen for its emissions scandal.
Centrelink was also found to be deeply distrusted by the Australian public, along with federal and state governments in general.
Roy Morgan CEO Michele Levine said trust is an underappreciated factor that directly impacts success.
‘For brands and businesses, it leads directly to customer churn, loss of market share, and a plummeting share price — in the case of AMP a 70 percent share-price drop and $2 billion of lost value,’ she said.
Of the 25 industries surveyed the mining sector was found to be the least trustworthy with telecommunications and the media following close behind
The automotive industry was the fifth most trusted overall but Australians held a deep distrust of Holden for shutting down local manufacturing and Volkswagen for its emissions scandal