News, Culture & Society

Byron Bay fashion designer gets lucky break when Kylie Jenner shares photos of their frocks

Earlier this week, a fledgling Australian fashion designer woke to the news that their frocks had just been endorsed by Kylie Jenner.

The influential 21-year-old donned dresses by the label Johansen in an impromptu hotel room photoshoot shared with her 114 million Instagram followers on Thursday.

Jessica Johansen-Bell, the owner of the small, local label based in Byron Bay, released a statement revealing she felt the plug was worth $4 million.

Shout out! Kylie Jenner donned dresses by small Australian label Johansen in an impromptu hotel room photoshoot shared with her 114 million Instagram followers on Thursday

The statement, shared by The Northern Star, read: ‘It has become industry knowledge that a product sponsored Instagram post published by the recently declared billionaire will set back any company approximately $1 million per photo.

‘On Tuesday morning, Ms Johansen woke up to four photos uploaded by Kylie Jenner in one of Johansen’s Australian designed and made dresses to her 113 million followers,’ it concluded. 

At $1 million a pop, had the small label paid for the product placement, the company would be out $4 million dollars. 

The dress that caused all the fuss is the white cotton Corset Jumper Dress, which costs $349 and also comes in black. 

Nice work if you can get it! Jessica Johansen-Bell, the owner of the small, local label based in Byron Bay, released a statement revealing she felt the plug was worth $4 million

Nice work if you can get it! Jessica Johansen-Bell, the owner of the small, local label based in Byron Bay, released a statement revealing she felt the plug was worth $4 million

It-dress: The frock that caused all the fuss is the white cotton Corset Jumper Dress (pictured) which costs $349 and also comes in black

It-dress: The frock that caused all the fuss is the white cotton Corset Jumper Dress (pictured) which costs $349 and also comes in black

Chic: One image shows Kylie showing off her famous curves in the dress, which cinches in at the waist, along with a pair of thigh-high boots

Chic: One image shows Kylie showing off her famous curves in the dress, which cinches in at the waist, along with a pair of thigh-high boots

Kylie has also worn the brand’s of-the-shoulder Cha Dress, which is priced at $349 and is in 100 percent silk.

Both dresses are on sale on the brand’s website, with the Cha Dress down to $290 and the Corset Jumper Dress down to $199. 

The lipstick entrepreneur wore the Cha Dress on her 21st birthday, sharing a video to her Instagram Stories in which silk frock can be seen, after the designer sent a package of clothes for Kylie to ‘consider’ for her 21st party, the Northern Star reports.

She's a fan! Kylie has also worn the brand's of-the-shoulder Cha Dress, which costs $349 and is in 100 percent silk (pictured) 

She’s a fan! Kylie has also worn the brand’s of-the-shoulder Cha Dress, which costs $349 and is in 100 percent silk (pictured) 

In fashion: Both dresses are on sale on the brand's website, with the Cha Dress down to $290 and the Corset Jumper Dress down to $199

In fashion: Both dresses are on sale on the brand's website, with the Cha Dress down to $290 and the Corset Jumper Dress down to $199

In fashion: Both dresses are on sale on the brand’s website, with the Cha Dress (left) down to $290 and the Corset Jumper Dress (right) down to $199

It comes after news that Kylie and  boyfriend Travis Scott have reportedly been discussing marriage.

The businesswoman and the rapper, 26, who are parents to six-month-old daughter Stormi – have become ‘inseparable’ over recent months and are already planning for their long-term future together.

The insider told Entertainment Tonight: ‘Kylie and Travis have been inseparable lately, and their love for Stormi just seems to bring them closer every day.’

Loved up: It comes after news that Kylie and boyfriend Travis Scott (pictured) have reportedly been discussing marriage. The pair, who are parents to six-month-old daughter Stormi (pictured), have become 'inseparable'

Loved up: It comes after news that Kylie and boyfriend Travis Scott (pictured) have reportedly been discussing marriage. The pair, who are parents to six-month-old daughter Stormi (pictured), have become ‘inseparable’



Read more at DailyMail.co.uk