‘If it ain’t broke, don’t fix it’: Cadbury CHANGES the recipe of Dairy Milk bars for the first time in 114 years – and the controversial switch has fans crying
- Chocolate lovers have unleashed on Cadbury after they released healthier bar
- The Dairy Milk bar with 30 per cent less sugar was released in the UK this week
- Chocolate giant has hinted new chocolate bar could be on its way to Australia
Chocolate lovers have unleashed on Cadbury after they changed their iconic recipe for the first time in 114 years.
Cadbury released its new Dairy Milk bar with 30 per cent less sugar in the UK this week, in a bid to make their products healthier.
The new bar is 35g, compared to 45g for the old regular bar, and contains just 13g of sugar, compared to 25g in the classic snack.
The chocolate giant is yet to confirm if the bar will make its way to Australian shelves but has hinted at the possibility.
The new bar is 35g, compared to 45g for the old regular bar, and contains just 13g of sugar, compared to 25g in the classic snack
Amid the changes, social media users have vented about a chocolate company attempting to take a stance on healthy living.
‘Why does everything delicious in life have to be healthy why cant we sin every now and then and enjoy a fatty chocolate bar,’ one person said.
‘New and improved then? That’s the advertising term for ‘now crap’. So we have to suffer now because fat people can’t control how much of the stuff they shove down their throats,’ said another.
‘NOOOOOOOOOOO!!! Honestly, who eats chocolate to be healthy?!’
‘Message to Cadbury’s … If it ain’t broke, don’t fix it!’
‘Nobody: … Cadbury: Time to ruin our product.’
Others were glad to see Cadbury was doing something to encourage healthy eating.
Amid the changes, social media users have vented about a chocolate company attempting to take a stance on healthy living
‘That’s a great thing. I love chocolate and trying to keep my calories down this is great,’ one person said.
A team of 20 scientists, nutritionists and chocolatiers worked for almost two years at to cut sugar without adding any artificial sweeteners, colours or preservatives.
Cadbury brand manager Katrina Davison said: ‘We’ve recognised that there is an increasing trend for people wanting to manage their sugar intake and that’s why we have worked tirelessly to create a Cadbury Dairy Milk bar with 30 per cent less sugar, which stills tastes great.’
A Cadbury spokesperson did not deny the possibility of a low sugar bar as Australians continue to focus on their health choices.
A team of 20 scientists, nutritionists and chocolatiers worked for almost two years at to cut sugar without adding any artificial sweeteners, colours or preservatives
‘As Australia’s favourite chocolate, we know the special role treats continue to play in people’s lives, and we also know consumers are becoming more focused on wellbeing and food choices,’ the spokesperson told news.com.au.
‘So in line with this we are working on healthier snacking options for Aussies right now, some of which we are just about to launch.’