Cadbury’s is mocked for launching ‘Unity bar’ with four different types of chocolate to ‘celebrate diversity’ as social media sarcastically thanks the company for ‘solving racism’
- Cadbury’s released the bar in India on its independence day, August 15
- ‘To celebrate India and her people, because sweet things happen when we unite’
- It features four shades – dark, blended, milk and white – ‘united in one bar’
- It has been mocked on social media and compared with other failed campaigns
Cadbury’s has been mocked for its new multicoloured ‘Unity bar’ which many say trivialises racism.
The classic slab of chocolate is divided equally with four shades and flavours – dark, blended, milk and white – ‘united in one bar.’
Cadbury’s new chocolate bar was introduced on August 15, India’s Independence Day, and is ‘made to celebrate India and her people, because sweet things happen when we unite.’
But thousands have criticised the confectioner today, claiming that the chocolate bar does little for unity and makes light of a serious issue.
The Unity bar also features a diversity of skin colours on the cartoon people on its wrapper
One Twitter user mocked the advertising campaign using famous lines from Martin Luther King Jr
Others simply ridiculed the brand for attempting to ‘solve racism’ with a chocolate bar
Cadbury’s new chocolate bar was introduced on August 15, India’s Independence Day, and is ‘made to celebrate India and her people, because sweet things happen when we unite.’
Tejal Rao, a columnist, wrote: ‘Congratulations to cadbury for solving racism.’
And another called Jonny Sun ironically asked, if the slab of chocolate is to promote unity, ‘why are they all segregated by color then?’
And another user called Ziwe mocked it with lines from Martin Luther King Jr.’s famous speech: ‘I have a dream that my children will not be judged by the color of their chocolate, but by the content of their creamy filling.’
Despite India’s caste system declining as secularism increases and efforts to promote a level playing field in employment, there is still widespread social segregation.
The chocolate bar is divided into four sections and flavours, dark, blended, milk and white
Another user compared it to Pepsi’s 2017 advert featuring Kendall Jenner which ended up being pulled for its trivialising of police brutality
Cadbury’s began importing chocolate to India in 1948, a year after independence from the British Empire, and today there are manufacturing operations throughout the country.
One Twitter user compared it to Pepsi’s advertising campaign featuring Kendall Jenner turning up to a protest and handing a can of soda to a police officer.
It was released two years ago at a time of massive scrutiny on police brutality in the United States and Pepsi were forced to pull the advert and apologise.