It looks like Cardi B is getting into the beauty game.
The 28-year-old rap star’s company Washpoppin Inc. filed legal documents on Wednesday securing the rights to trademark the phrase ‘Bardi Beauty.’
According to TMZ, Cardi plans to use Bardi Beauty to market a slew of different products including makeup, fragrances, haircare, skincare and nail polish.
New venture: Cardi B’s company Washpoppin Inc. filed legal documents on Wednesday, securing the rights to trademark the phrase ‘Bardi Beauty’. Seen in 2020
It would be the Grammy Award winner’s first foray into the beauty space.
Cardi B has already successfully teamed up with clothing and footwear brands including Fashion Nova, Reebok and Steve Madden for exclusive collections.
In May 2019, the superstar’s collaboration with top online retail store Fashion Nova almost sold out on its first day, bringing in over $1 million in sales.
Cool collabs: Cardi B has already successfully teamed up with clothing and footwear brands including Fashion Nova, Reebok and Steve Madden for exclusive collections. Seen in 2020
The rapper’s glamorous looks and unique style have made her a perennial red carpet favorite.
And the news does not come as a big surprise. Last month, Cardi announced on her Instagram page that she would be creating her own ethnic hair care line.
During an interview with Entertainment Tonight in 2019, the Bodack Yellow singer said her beauty line would be coming ‘very’ soon and it was ‘something she wanted to do.’
Fashion fixture: The rapper’s glamorous looks and unique style have made her a perennial red carpet favorite. Seen in 2019
Bardi Beauty will be joining a crowded field of celebrity-owned beauty brands, competing against industry titans including Rihanna’s Fenty Beauty and Lady Gaga’s Haus Laboratories.
But the WAP hitmaker seems more than up for the challenge.
The rap star recently said she thinks fame and success has made her feel more hungry.
Competition: With Bardi Beauty, Cardi will be going head to head with fellow singer Rihanna, 33, and her wildly successful Fenty Beauty. Seen in 2018. Lady Gaga, right, also has her own line of makeup
Cardi, who worked as a stripper before becoming one of the world’s best-selling artists, took to Twitter to suggest that money had changed her appetite, admitting she never felt as hungry when she was ‘broke’.
The I Like It singer – who has a two-year-old daughter, Kulture, with fellow rap star Offset, 29 – wrote on the micro-blogging platform: ‘Why am I always so hungry ?! [sad face emoji] I swear I was never this hungry when I was broke. [sad face emoji] (sic)’
Cardi has previously suggested that she was happier before finding fame.
Determined: The I Like It singer – who has a two-year-old daughter, Kulture, with fellow rap star Offset, 29 – said fame has made her more hungry. Seen in 2018
She explained: ‘I feel like I was a little bit happier two or three years ago when I had less money.
Upside: Cardi acknowledged that there are some positive aspects to being famous. She reflected: ‘My family, whatever they want, they get… I don’t have to worry so much about my future.’ Seen in 2018
‘I had less people who had opinions about my life. I felt like my life was mine. Now I feel like I don’t even own my life. I feel like the world owns me.’
Cardi also insisted she takes inspiration from things and people who exist outside the celebrity world.
She said: ‘My role models are the people around me who I see working.
‘Like for example, my mom would come home from work and get cooking right away. I also admire my homegirl, right? She used to strip. As soon as she would come home at five or six in the morning, she would finish counting singles, then get her son ready for school, and boom, take him to school.’
Despite this, Cardi acknowledged that there are some positive aspects to being famous.
The rap star – who married Offset in 2017 – reflected: ‘My family, whatever they want, they get. Everything that I want to buy, I can get. I don’t have to worry so much about my future.’