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Cassidy McGill ‘dropped by brands’ after white powder photo scandal

Love Island Australia’s Cassidy McGill is ‘dumped by multiple brands’ after her white powder photo scandal

Love Island Australia star Cassidy McGill has reportedly been dropped by a number of sponsors in the wake of her white powder photo scandal. 

The influencer, 27, who last month accidentally uploaded a photo on Instagram of herself holding a plate with two lines of white powder on it, has been dumped by vitamin brand JS Health and British sex toy retailer Lovehoney, reports So Dramatic.

JS Health, which is owned by Double Bay socialite Jessica Sepel, published a now-deleted statement on Instagram saying it does ‘not tolerate illicit behaviour’ and will ‘no longer be working with this individual‘. 

Love Island Australia star Cassidy McGill (pictured) has reportedly been dropped by a number of sponsors in the wake of her white powder photo scandal 

A Lovehoney spokesperson said it had ‘suspended future contracts’ with McGill, who promoted the brand’s advent calendar on Instagram just two months ago.

So Dramatic also claims a recent advertisement for Pure Tan featuring McGill has vanished from the brand’s social media accounts. 

Daily Mail Australia has contacted McGill for comment. 

The influencer, 27, who last month accidentally uploaded this photo on Instagram of herself holding a plate with two lines of white powder on it, has been dumped by vitamin brand JS Health and British sex toy retailer Lovehoney

The influencer, 27, who last month accidentally uploaded this photo on Instagram of herself holding a plate with two lines of white powder on it, has been dumped by vitamin brand JS Health and British sex toy retailer Lovehoney

JS Health published a now-deleted statement on Instagram saying it does 'not tolerate illicit behaviour' and will 'no longer be working with this individual'

JS Health published a now-deleted statement on Instagram saying it does ‘not tolerate illicit behaviour’ and will ‘no longer be working with this individual’ 

It comes days after McGill issued an apology for the white powder photo.

‘I made a mistake, which I do not take lightly,’ she wrote on Instagram.

‘This behaviour is out of character and I am truly sorry to have let you all down. I am sorry to my friends, family, my team and the brands I represent.’ 

A Lovehoney spokesperson said it had 'suspended future contracts' with McGill, who promoted the brand's advent calendar on Instagram just two months ago (pictured)

A Lovehoney spokesperson said it had ‘suspended future contracts’ with McGill, who promoted the brand’s advent calendar on Instagram just two months ago (pictured) 

McGill had accidentally uploaded the photo to Instagram on December 28, before quickly deleting it. 

In the image, she smiles with her mouth and eyes closed as she holds a plate that looks to have two lines of a white substance on it, along with a small bag of powder.

Fans were quick react to the image on social media, with one writing: ‘That’s just disappointing.’

It comes days after McGill issued an apology for the white powder photo, saying: 'I made a mistake, which I do not take lightly'

It comes days after McGill issued an apology for the white powder photo, saying: ‘I made a mistake, which I do not take lightly’

Days later, McGill issued another statement, this time revealing she had sought therapy as a result of the public backlash

Days later, McGill issued another statement, this time revealing she had sought therapy as a result of the public backlash

Days later, McGill issued another statement, this time revealing she had sought therapy as a result of the public backlash. 

‘I’ve been focusing on dealing with weaknesses in my mental state that revealed themselves when I was at my lowest,’ she wrote on Instagram. 

‘I genuinely thought my mental health was in better condition. I’m in consistent therapy to make sure I can cope in the future.’

McGill said she’d been targeted by hateful trolls and told them to stop, adding: ‘I’m human, I made a mistake. Choosing to harass and bully a stranger online isn’t kind.’

McGill said she had been targeted by hateful trolls and told them to stop, adding: 'I'm human, I made a mistake. Choosing to harass and bully a stranger online isn't kind'

McGill said she had been targeted by hateful trolls and told them to stop, adding: ‘I’m human, I made a mistake. Choosing to harass and bully a stranger online isn’t kind’ 

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Read more at DailyMail.co.uk



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