Inter Milan wear Paramount+ sponsored jerseys for the Champions League final with the platform streaming the showdown in the US… but presenter Kate Abdo jokes it’s due to Micah Richards’ poor Italian
Inter Milan players wore Paramount+ sponsored jerseys in their Champions League final match against Manchester City, with the platform streaming the contest in the US, as CBS Sports’ Kate Abdo jokes that it’s due to Micah Richards’ poor Italian.
After cutting ties with cryptocurrency company DigitalBits, the Nerazzurri will walk out of the dugout and onto the field at the Atatürk Olympic Stadium with the US TV network on the front of their shirts.
Players already wore the logo of the US company in their last Serie A match against Torino — a 1-0 away win on June 3, which granted the club automatic qualification for next season’s Champions League following a third place finish.
Inter removed DigitalBits as its official team sponsor due to a breach of contract. The blockchain company failed to make payments on time following a promise to pay up $80million for the right to advertise on the shirts of Simone Inzaghi’s side.
The club’s relationship with its old sponsor is believed to have turned so sour that the Nerazzurri went into their Champions League semi-finals matchup against AC Milan without any shirt sponsor.
Inter cut DigitalBits as its shirt sponsor, replacing the cryptocurrency firm with Paramount+
But now, ahead of the club’s second Champions League final appearance ever, Inter have managed to strike a deal with Paramount. The contract will allow the Italians to generate $4.5M from the final alone, according to AS.com, but that isn’t all.
It’s been widely believed that both parties would like to continue their collaboration into next season if there aren’t any financial issues stemming from Saturday’s final, according to The New York Times.
Inter will be granted another $4.5M if players wear Paramount+ on the back of their jerseys for the 2023-24 campaign.
Inter Milan’s chinese owners – Suning Holdings Group – want to sell the club, valued at $1.29B
The Italian-American sponsorship deal will provide the Nerazzurri extra cash to fight through ongoing financial concerns.
Inter’s books are reportedly operating with a debt close to $1billion and executives have been almost resigned to believe that their best players will be sold this summer to restructure the club’s finances, regardless of the result against Manchester City.
A Chinese consortium – Suning Holdings Group – bought 70 percent of Inter Milan for a $306M fee in 2016 but the investment firm failed to generate a profit.
Now, the owners wants to sell the club after worsening its financial condition.
Inter Milan is valued at $1.29B, according to Gazzeta Dello Sport.