Collectables for adults! Coles to launch new range of free WINE glasses as part of its popular new campaign
- Supermarket giant Coles is set to offer free wine glasses to its customers
- For every $20 spent at checkout, shoppers can earn one ‘glassware credit’
- Customers can redeem a box of two Spiegelau glasses once they earn 25 credits
- From October 30, shoppers can start collecting their credits when they shop
Australian supermarket giant Coles is set to offer its loyal customers free wine glasses following its wildly popular Little Shop collectables.
For every $20 spent at checkout across Coles stores, First Choice or Liqourland from October 30, shoppers can earn one ‘glassware credit’ by scanning their flybuys card.
Customers can redeem a box of two Spiegelau glasses once they earn 25 credits – meaning they would have to spend a total of $250 to get their hands on the premium glassware collectables.
Australian supermarket giant Coles is set to offer its loyal customers free wine glasses following its wildly popular Little Shop collectables
Customers can redeem a box of two Spiegelau glasses once they earn 25 credits (pictured right former Bachelor contestant Anna Henrich testing out the glassware at Coles launch)
The premium glassware range are made by Riedel – one of the world’s leading producers of premium wineglasses, favoured by wine professionals and renowned for their melding of traditional glassware techniques into modern designs.
The new scheme comes as Coles unveiled its incredible Christmas range, including ‘250 new and improved Own Brand products’.
The range includes festive cakes, chocolate puddings, mince pies, and ‘luxurious’ desserts such as chocolate, raspberry and prosecco sponge pudding.
Coles chief marketing officer Lisa Ronson said the new products will offer customers easy-to-prepare meals and great value over the festive season.
‘At Coles we are customer-obsessed, and this year we have developed products which are unique and most importantly delicious for Christmas and the entire entertaining season,’ Lisa said.
‘We have committed to making Coles an Own Brand powerhouse, and at Christmas time that means helping customers to bring magic to their entertaining with this fantastic brand-new range.’
For every $20 spent at checkout across Coles stores, First Choice or Liqourland from October 30, shoppers can earn one ‘glassware credit’ by scanning their flybuys card