Consumer inflation PLUMMETS to lowest level in almost three years in pre-Brexit boost for shoppers

Consumer inflation PLUMMETS to its lowest level in almost three years thanks to the tumbling price of computer games and a slowdown in increases for clothes in August in a pre-Brexit boost for shoppers

  • CPI inflation fell to 1.7 per cent in August, its lowest level since November 2016 
  • Experts had expected it to fall to 1.9 per cent from 2.1 per cent in July
  • ONS said it was driven by computer game and clothing prices

Inflation slid to its lowest level for almost three years in August, giving hard-pressed shoppers a welcome pre-Brexit boost on the High Street. 

Figures from the Office for National Statistics (ONS) show the Consumer Prices Index (CPI) was 1.7 per cent last month, compared with 2.1 per cent in July. 

This was the lowest rate of inflation since November 2016 and the fall was steeper than analysts predicted, having forecast inflation of 1.9 per cent.

The fall came on the back of tumbling computer games prices and a slowdown in price increases for clothing. 

Mike Hardie, head of inflation at the ONS, said: ‘The inflation rate has fallen noticeably into August, to its lowest since late 2016.

‘This was mainly driven by a decrease in computer game prices, plus clothing prices rising by less than last year after the end of the summer sales.’

Mike Hardie, head of inflation at the ONS, said the fall in inflation was 'mainly driven by a decrease in computer game prices', which had gone up sharply the previous month

Mike Hardie, head of inflation at the ONS, said the fall in inflation was ‘mainly driven by a decrease in computer game prices’, which had gone up sharply the previous month

Prices for recreation and culture were 0.6 per cent down against the previous month, as it was heavily affected by plummeting prices in the volatile games, toys and hobbies category.

The category – which is heavily impacted upon by the calendar for video games – slid 5 per cent against the previous month on the back of heavy discounting.

Clothing and footwear also contributed to the decline, as prices increased by 1.8 per cent, significantly slower than after the end of the equivalent summer sales period last year.

Meanwhile, package holidays saw inflation slow to 0.4 per cent, while accommodation services saw prices fall by 1.7 per cent.

Alcoholic drink prices saw a slowdown in growth to 0.5 per cent, after beer prices sank by 1.1 per cent and there was a slowdown in inflation in wine prices.

However, food prices increased by 0.6 per cent during the month on the back of rising bread, cereals and meat prices.

Chancellor of the Exchequer Sajid Javid, said: ‘Low inflation and high wage growth means people’s hard-earned cash is going further, helping them to provide for their families.

‘We’re helping with the cost of living by cutting taxes for more than 30 million people and ensuring that almost a million of our dedicated public sector workers – including our soldiers, teachers and doctors – get above-inflation pay increases.’

The Retail Prices Index (RPI), another measure of inflation, dipped to 2.6 per cent for August from 2.8 per cent in July.

The CPI including owner-occupiers’ housing costs (CPIH) – the ONS’s preferred measure of inflation – was 1.7 per cent in August, from 2 per cent in July.

 

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