We’ve been hearing about shrinking attention spans from behavioural scientists and marketers alike for quite a while. The human brain still wants information, but our mode and pattern of content absorption have changed. This holds true for both professional as well as personal data consumption. Therefore, it’s no surprise that companies are increasingly engaging with their audiences through video content.
If yourfirmis considering any form of professional corporate video production for the first time, it can seem daunting. It needn’t be, though. We’ve compiled a list below with some handy tips and tricks to consider:
Take the time to know your customer
Your customer profile, or what is termed an “avatar” in marketing, will be at the core of your video. The better you profile your target audience, the more impactful your video is likely to be. You (or your video production partner) will know exactly how to appeal to them.
Know just why you’re attempting this video
Why, exactly, are you making this video? Do you simply want to get your brand name out there? Are you trying to attract better talent? Perhaps you want to showcase those marvelous customer testimonials you got at the trade show. Working towards a clear set of objectives will ensure results.
Yes, do make your video personal
Studies routinely show the power of relatability in buyer behaviour. Your brand must actually shine through your video and “talk” to your audience. The more they’re able to identify with their needs, the better. It automatically raises the likelihood that they’ll watch the whole video with interest and respond with desired steps.
How does the tone of your script sound?
A corporate video is part of your marketing strategy; this isn’t lost on the customer. However, while planning your video production, do keep in mind what would interest your audience. A monotonous, dull script full of just facts and figures (no matter how accurate) will not cut it. What would motivate your target clientele to view it? You must nail that aspect!
Study which videos are making a mark
Competitor analysis is always important-and rather useful. A competitor’s video that’s grabbing eyeballs is a wonderful reference for your brand’s first video production attempt. You’ll be able to gauge diverse aspects-messaging, length, objective, and human elements used. Your experts will then be able to create your own masterpiece against this backdrop!
Don’t ignore the all-important CTA
Remember how emphatically we spoke about outlining goals? We can’t stress enough upon the importance of this aspect, either. The call-to-action in your video is what will ultimately help achieve your objective. What is it pushing the viewer to do further? To apply for a great role on your site or even a animation video? Or visit your kiosk at an upcoming event?
While several other elements impact the overall quality, pace, and impact of your video, this list should arm you with the basics. Get the video production crew ready now for some lights, camera and action!