Dating apps like Tinder and OKCupid promise users more matches by sharing their vaccination statuses on profiles
- Match Group dating apps are letting users share their vaccination status
- Tinder, OKCupid and other apps will let users add badges to profiles
- These badges indicate you have received at least one COVID jab
- The campaign will also give vaccinated users free premium features
- The announcement is to help the White House meet its July 4 vaccine goal
- This goal aims to have 70% of Americans get at least one COVID shot
Tinder, OKCupid, Hinge and other dating apps owned by Match Group are adding new features to users’ profiles to encourage them to get a coronavirus vaccine.
The Friday announcement is an effort to assist the White House in reaching its goal of getting 70 percent of US adults at least one vaccine jab by July 4.
Those who say they have received a COVID-19 vaccination can add a badge to their profile that says ‘I’m Vaccinated’ and will have access to premium content such as boost and super swipes.
The apps are also adding filters so people can see who has been vaccinated as well as promotions and links to vaccine.gov to help individuals find vaccine locations.
Tinder, OKCupid, Hinge and other dating apps owned by Match Group are adding new features to users’ profiles to encourage them to get a coronavirus vaccine. Tinder users will be able to add stickers that show they have been vaccinated
The campaigns will launch in the coming weeks and run until July 4.
Shar Dubey, CEO of Match Group, said: ‘Human connection is so vital for healthy lives — it’s why I am so committed to this business.’
‘We are honored to work with the White House on increasing vaccinations across America, which will allow people to once again meet in person and engage in meaningful ways. This will make dating safer for everyone, everywhere.’
Dating apps saw a surge in users amid the coronavirus pandemic, as millions were locked in their homes and yearning for human companionship.
The campaigns will launch in the coming weeks and run until July 4. Tinder (pictured) is also launching a ‘Vaccine Center’ with a suite of resources to educate and connect members with their nearest vaccination site
Match Group announced it generated over $544 million in revenue during the first quarter of 2020, which was a 17 percent increase year-over-year.
With the Friday announcement, the firm is moving away from users under lockdown and focusing on those who are vaccinated.
In the next coming weeks, singles will be able to share their vaccination status with potential mates, along with search for those who have also received the jab.
OKCupid (left) and Hinge (right) are also rolling out badges that show other singles you have been vaccinated
Those on Tinder can add a variety of stickers to their profile including ‘I’m Vaccinated’ or ‘Vaccines Save Lives,’ with Tinder giving those who support the campaign a free ‘Super Like’ to help them stand out among potential matches starting in early June.
Tinder is also launching a ‘Vaccine Center’ with a suite of resources to educate and connect members with their nearest vaccination site.
Members of Match will also receive a badge, along with a free ‘Boost’ to help them stand out on the app – all of which will also be available for those on OkCupid.
A free ‘Rose’ will be given to vaccinated Hinge users and singles using Plenty of Fish will be able to add ‘I Got My Shot’ badge starting early June, along with 20 Live! Credits to use the app’s live streaming feature.
BLK (left) will give users with a vaccinated badge a free boost and Chispa (right) will also provide a badge and free boost that will make profiles more visible
BLK is adding a new ‘Vaxified’ profile badge for singles to show their support in ending the COVID-19 pandemic.
When singles add the badge to their profile, they will also get a free ‘Boost’ on the app to be one of the first profiles seen by their matches.
Chispa will add a new ‘Vacunado’ profile badge for Latinx singles to show their support for ending the pandemic. Singles who add the badge to their profile will get a free ‘Boost,’ making them one of the first profiles to be seen by their matches.
According to The New York Times coronavirus vaccination tracker, more than 279 million Americans have received a vaccine.