David Jones receives backlash for stocking Kim Kardashian’s Skims line

Kim Kardashian has sparked a firestorm on social media simply by having her Skims clothing line stocked in David Jones stores.

After the Australian department store shared a promo for the line on their official Instagram account, disgruntled shoppers flooded the comments section and vowed not to support Kim’s popular shapewear brand.

‘Hard pass on buying anything endorsed or created by any Kardashian,’ raged one.

‘No thanks, shocked David Jones took her products on,’ wrote another, while many others called the move ‘disappointing’.

‘Really dissatisfied – Elle McPherson would’ve been a better choice,’ one wrote.

Many of the comments complained about the promo video for the brand, which showed Kim in a busty bra and matching bottoms.

‘Disappointing – I didn’t even watch the video, I had to double take to check this was indeed a @davidjonesstore post. Yes, why is she wearing this outfit?’ complained one person.

‘Why does one need to be in their undies to do this? Wrong audience!!! Or maybe right audience to lose your traditional customers.’

After David Jones shared a promo for the line (pictured) on Instagram, disgruntled shoppers flooded the comments section and vowed not to support Kim’s popular shapewear brand

Despite the backlash, some Kardashian fans pushed back against the negativity.

‘Why are there so many negative nancys in these comments? It’s wonderful that DJs is stocking new and different brands,’ wrote one.

‘It’s amazing that the range comes in so many colours, sizes and styles! We haven’t been lucky enough to have such a wide range of shapewear in Australia before! Well done DJs for catering to the modern ‘every woman’,’ they added.

‘Love that DJs sells Skims.. the cozy dressing gown is amazing!’ wrote another.

Daily Mail Australia has contacted David Jones for comment.

Many of the comments complained about the promo video for the brand, which showed Kim in a busty bra and matching bottoms

The Aussie department store is currently the exclusive stockist of Kim’s Skims in Australia.

In an Instagram post, they called Skims, ‘an iconic wardrobe built around elevated, wear-me-everyday essentials’.

In January, it was reported that Skims had doubled in value to a whopping $3.2billion after a new round of fundraising.

The label, which was launched in 2019 and has been modelled by the likes of Kate Moss and Megan Fox, powered through the pandemic, with the business being worth twice as much today than it was in April, 2021. 

SKIMS brings in annual sales of $274m and is the latest venture to be launched by the star, who also started cosmetics company KKW Beauty in 2017. 

‘No thanks, shocked David Jones took her products on,’ wrote another, while many others called the move ‘disappointing’