Sushi, rotisserie chicken and ready-made dinners: David Jones combines with BP to create ‘luxury’ petrol stations – and you’ll be surprised by the prices
- Department store chain David Jones creating upmarket service stations with BP
- Gourmet food options will be sold at 10 petrol stations in Sydney and Melbourne
- More than 350 David Jones products will be sold at the major suburban outlets
- It is similar to BP outlets in the UK stocking food from Marks & Spencer stores
High-end department store chain David Jones has formed an unlikely partnership with BP to create upmarket service stations that sell gourmet food – with some surprisingly affordable prices.
Under the deal, BP will stock David Jones’s exclusive range of sushi, rotisserie chicken and ready-made dinners, alongside motor oil and windscreen washer fluid.
More than 350 department store products will be stocked at ten major service stations in Sydney and Melbourne during the next six months in a bid to win over busy, health-conscious motorists.
High-end department store chain David Jones has formed an unlikely partnership with BP to create upmarket service stations that sell gourmet food
BP’s vice-president of sales and marketing Brooke Miller said petrol stations needed to evolve.
‘The traditional service station offer of today will not fulfill the retail customer needs of tomorrow,’ she said.
‘The new stores will invite customers to explore the future possibilities of retail convenience in Australia.’
The deal with BP is David Jones’s first major commercial arrangement since it was taken over by the South African Woolworths Holdings group in 2014.
David Jones managing director Pieter de Wet said the deal would help broaden the brand’s customer base.
‘Consumer behaviour is changing and demand for fresh, food-for-now and food-for-later options continues to grow,’ he said.
‘Customers expect convenience and quality to go hand in hand, and our collaboration with BP enables us to share the David Jones food offering with more customers than ever before.’
Under the deal, BP will stock David Jones’s exclusive range of sushi, rotisserie chicken and ready-made dinners, alongside motor oil and windscreen washer fluid (pictured is an artist’s impression of the new-look, upmarket service stations)
David Jones has not been linked with a service station since it was founded in 1838.
Australian supermarket chains however have teamed up with oil giants, with Coles partnering with Shell and Woolworths combining with Caltex.
In the United Kingdom, BP has a partnership with upmarket department store chain Marks & Spencer to sell food at its service stations.
Earlier this month, David Jones said Australia was suffering from a ‘retail recession’ as it announced a $437million write-down of its value.
BP’s vice-president of sales and marketing Brooke Miller (left) said petrol stations needed to evolve. David Jones managing director Pieter de Wet (right) said the deal would help broaden the brand’s customer base