A raunchy new commercial for the HIV prevention drug has all of Washington, DC, talking about sex.
The DC Department of Health released a new commercial in December to promote the HIV prevention drug PrEP (Pre-exposure Prophylaxis), which stops the spread of the virus.
The seductive ad features a sultry female voice, which asks ‘Thinking about sex?’ before showing a series of shots full of sexual innuendos.
The clip shows a man rubbing his golf club, a woman peeling open a banana, an erupting bottle of champagne and a half grapefruit being gently pulled on.
The DC Department of Health released a new commercial in December to promote the HIV prevention drug PrEP (Pre-exposure Prophylaxis), which stops the spread of the virus

The seductive ad features a sultry female voice, which asks ‘Thinking about sex?’ before showing a series of shots full of sexual innuendos

The clip shows a man rubbing his golf club, a woman opening a banana, an erupting bottle of champagne and a half grapefruit being gently pulled on
Following the provocative montage, the voice says ‘Think about PrEP,’ before showing different people taking the pill and then explaining how anyone interested can get their hands on the drug.
The ad has been running on local television channels for about a month – and has received a flurry of differing reactions – with some thinking the innuendos are inappropriate and others thinking they’re funny and informative.
‘This commercial is in incredibly poor taste and you should be ashamed of yourselves for calling this a public health endeavor,’ one woman angrily Tweeted.
But most people disagreed – with many calling the commercial ‘the next step in HIV prevention.’
‘I dig it,’ another Twitter user said. ‘Don’t get why anyone would think this on poor taste like this is not a reality. Can’t be conservative while trying to educate on sex!’

The ad has been running on local television channels for about a month – and has received a flurry of differing reactions – with some thinking the innuendos are inappropriate and others thinking they’re funny and informative

‘This commercial is in incredibly poor taste and you should be ashamed of yourselves for calling this a public health endeavor,’ one woman angrily Tweeted

But most people disagreed – with many calling the commercial ‘the next step in HIV prevention’


‘I dig it,’ another Twitter user said. ‘Don’t get why anyone would think this on poor taste like this is not a reality. Can’t be conservative while trying to educate on sex!’

The DC DOH doesn’t care if people are viewing the ad in a positive or negative light, so long as they’re viewing it. Currently the nation’s capital has one of the highest HIV rates in the country
But the DC DOH doesn’t care how people feel about it – as long as they’re seeing it.
‘One final and exciting note! Our new PrEP commercial for @DOHDC premiers today,’ the group DC Takes on HIV tweeted on December 1.
‘(Trust us, you’re going want to watch it twice)! Check it out here and follow up by visiting the DC Health & Wellness Center #ExplorePrEP’.
Currently Washington, DC has one of the highest HIV rates in the United States, with roughly 13,500 residents, or two percent of the population, living with the disease. That number is higher than the World Health Organization’s definition as a generalized epidemic, which is one percent of the population with the disease.
According to the DC DOH, PrEP can reduce the risk of HIV transmission by 90 percent. It is FDA-approved and recommended by the Centers for Disease Control and Prevention.