Deborah Meaden swears TWICE on This Morning saying she ‘doesn’t like b******’

Deborah Meaden forced Allison Hammond to apologise after swearing twice on This Morning today.

The businesswoman, 62, appeared on the ITV show via videolink from her home in Somerset. She was promoting the new series of Dragons’ Den  – when she told hosts Alison and Dermot O’Leary she admitted she doesn’t know if she could swear before doing it twice.   

Asking about how she choses who to invest in, Alison said: ‘How important is it to be personable, have you ever turned something down because you don’t like somebody? ‘ 

Deborah replied: ‘It’s not a question of liking but of trust, I’ve got to be able to trust people.

Deborah Meaden forced Allison Hammond to apologise after swearing twice on This Morning today. The businesswoman, 62, appeared on the ITV show via videolink from her home in Somerset. She was promoting the new series of Dragons’ Den – when she told hosts Alison and Dermot O’Leary she admitted she doesn’t know if she could swear before doing it twice

‘I don’t want to be constantly looking over my shoulder.  I don’t know if I can say “b*******” but I don’t like b*******  

The screen then immediately cut to Alison and Dermot as Alison said: ‘Apologies for that word,’ before Dermot joked: ‘Thanks for saying it twice!’.  

Deborah also apologised, adding: ‘Sorry! I don’t like nonsense and people not being truthful.

Keeping it light-hearted, Dermot then said: ‘I didn’t think she’d be the one, not reliable Deborah!’

The screen then immediately cut to Alison and Dermot as Alison said: ‘Apologies for that word,’ before Dermot joked: ‘Thanks for saying it twice!’.

Despite leaving the hosts red-faced, many viewers found the swearing hilarious, with one writing on Twitter: ‘Deborah Meaden saying ‘b******’ on live television…I salute her. Fabulous woman.

Another wrote: ‘Swearing on TV, vegan and battling climate change. Deborah Meaden might be my new fave person

 A third added: ‘Think it’s safe to say Deborah Meaden doesn’t like b******’

One Twitter user joked: Them dragons take no BS’

While another tweeted: ‘Deborah Meaden dropping some BS on #ThisMorning has been my morning highlight’.

Despite leaving the hosts red-faced, many viewers found the swearing hilarious, with one writing on Twitter: ‘Deborah Meaden saying ‘b******’ on live television…I salute her. Fabulous woman.

Last year, Deborah revealed she’d made £5million on her investments made in Dragon’s Den over the past 15 years.

The businesswoman and TV personality told BBC Radio 4’s Desert Island Discs she is ‘certainly on the up side’ after investing the sum through the show.

Deborah has appeared on the BBC business programme since its third series in 2006. When asked if she had turned a profit during that time, she said: ‘Yes I have. 

‘Actually my first business I ever invested in, they have returned all my money and I’m still invested in them.’ 

Dragons’ Den sees budding entrepreneurs pitch their business ideas to a room of experienced businesspeople in a bid to secure investment. Pictured from left to right: Touker Suleyman, Sara Davies, Ms Meaden, Tej Lalvani and Peter Jones 

Ms Meaden said: ‘Some businesses you kind of stay with for life, some businesses are quick turnaround. Some businesses are in the middle of their growth.

‘Some of the businesses I invested in two or three years ago are on a stratospheric journey but they haven’t actually exited yet. But certainly I’m on the up side.’ 

Dragons’ Den sees budding entrepreneurs pitch their business ideas to a room of experienced businesspeople in a bid to secure investment. 

She said that as an investor it is ‘wonderful to see people’s lives change’.

Ms Meaden added that successful entrepreneurs carry on working when they have earned enough to stop ‘because they like to see these little seeds grow into something huge’.

She also revealed that since starring in Strictly Come Dancing in 2013 she has continued to dance regularly.