Deliveroo will donate money to NHS midwives for every order in December with Christmas advert

Deliveroo’s moving first Christmas advert focuses on real-life deliveries as it highlights vital work of NHS midwives

  • ‘For the midwife’ TV Christmas advert features UCLH maternity nurse Katy
  • Deliveroo is donating to UCLH midwives for every order placed in December 
  • Around 1,400 Christmas Day babies are born in hospitals nationwide each year 

Deliveroo has vowed to donate money to NHS midwives for every order placed in December as they launch an emotional Christmas advert to highlight their work.

The takeaway delivery service’s festive TV campaign features a maternity nurse called Katy who works at University College London Hospital (UCLH).

The 26-year-old tells talks about her job, claiming she is ‘not a hero’ because she loves what she does. 

She talks about the personal sacrifices she has to make, working night shifts and over weekends, but says she doesn’t mind because delivering babies is the ‘most precious gift’. 

Deliveroo will make a donation to UCLH Midwives for every delivery made throughout December, as a thank-you to the vital work they do during the Christmas period.   

Deliveroo’s festive TV campaign features a maternity nurse called Katy who works at University College London Hospital (UCLH)

Midwives are expected to welcome around 1,400 Christmas babies into the UK on Christmas Day alone. Still from advert pictured

Midwives are expected to welcome around 1,400 Christmas babies into the UK on Christmas Day alone. Still from advert pictured 

Deliveroo worked directly with Katy for the advert,  ‘For the Midwife’, to uncover the stresses, joys and emotions that are all part of the service of delivering babies.

Katy said; ‘It takes a lot of training and a lot of hard work to become a midwife. It’s a calling, a way of life rather than just a job.

‘It’s been incredible to see just how much this glimpse into the day-to-day life of a midwife has resonated with the British public, it’s a special time to be part of. What’s better than helping a new family on Christmas Day.’ 

Midwives are expected to welcome around 1,400 Christmas babies into the UK on Christmas Day alone.

Deliveroo worked directly with Katy (pictured) for the advert, 'For the Midwife', to uncover the stresses, joys and emotions that are all part of the service of delivering babies.

Deliveroo worked directly with Katy (pictured) for the advert, ‘For the Midwife’, to uncover the stresses, joys and emotions that are all part of the service of delivering babies.

It is hoped that through a combination of donations from Deliveroo and its customers, the #ForTheMidwives campaign will raise more than £100,000 for University College London Hospital.

Will Shu, founder and CEO at Deliveroo, said: ‘The Deliveroo team has been truly humbled spending time with these highly skilled healthcare professionals.

‘We’re happy to be supporting the amazing work of midwives this Christmas and shining a light on the everyday heroes that make up the UK’s best delivery service.

‘At Deliveroo we talk about deliveries every single day, but we recognise that some deliveries are more important than others and we take our hats off to them.’

Deliveroo will make a donation to UCLH Midwives for every delivery made throughout December, as a thank-you to the vital work they do during the Christmas period. File image

Deliveroo will make a donation to UCLH Midwives for every delivery made throughout December, as a thank-you to the vital work they do during the Christmas period. File image 

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