When it comes to creating an online casino, it’s not about developing a platform to match your preferences but designing it to target the public that can relate and engage with it. That’s the biggest challenge when designing an online casino – satisfied gamblers equal profit.

Building an online casino is different from developing any other kind of website.

Online casinos look and function differently than online stores and informational platforms because they offer unique services and products. Most of them are galleries of hundreds or even thousands of games. Depending on what demographics you target, you can include table games, slots, fusion games, or live dealer gameshows in the list of games your casino provides.

When accessing an information website, the users are encouraged to browse the content and digest the information offered. But online casinos should drive traffic directly into a gambling section. The purpose of an online casino is to deliver entertaining games and create unique gambling experiences. Because some people have a short attention span, the website design should capture their interest and encourage them to navigate the games categories.

Here are some recommendations on how to use visuals to create an engaging online casino.

What appearance and colours do gamblers prefer?

Before working on the website’s design, you need to identify the colour palette you should use for the casino. Colours greatly impact people’s moods and actions and play a crucial role in creating an engaging first impression. If you pick the right combination of colours, you can influence the clients’ behaviour. Use bright and vivid hues like orange to transmit openness and vibrancy and combine them with shades of blue to communicate reliability and trust. Most casinos use black as a base colour because it makes vibrant shades like pink and yellow stand out and be more clickable. If you want to encourage the users to click on a table or slot games, use bold colours for the logos and names to make them jump out from the page. Black is also a hue that epitomises nightlife activities which can help you keep the users engaged because you replicate the fun and lavish atmosphere land-based venues offer.

Pick a design theme that creates an atmosphere that encourages people to stay logged in

You need to consider the type of user interface you prefer for your website because you need to provide them with a version that resembles the one from their favourite brick-and-mortar venue. The ideal design theme accurately reflects your brand identity as a casino game provider. You can pick a sophisticated and retro design if you want to provide a wide range of classical games because it will communicate an old-school glamour of brick-and-mortar venues. However, if you’re going to provide the latest slots games and integrate technology-inspired games, you can choose a simplistic and modern design theme.

The theme you use for your online casino helps you set your brand apart from your competitors and attract users.

Incorporate personalisation to provide the gamblers with an immersive experience

Research the market to find out what experiences your clients expect your online casino website to provide. Your purpose of to meet the public’s demand, and this may mean that they want to access your online casino from all kinds of digital devices. It’s wise to create both desktop and mobile versions for your website so the users can access them from their chosen device. However, when you make the website responsive on mobile devices, use CSS to hide the elements that may deter the gambler’s experience. While some buttons improve engagement when integrated into the desktop version, they can negatively impact the mobile version, and it’s best to hide them. You need to provide your clients with a straightforward experience. The website’s personalisation can recommend your casino to the public and encourage them to register with the platform.

Besides personalisation features, you should also incorporate interactive widgets to improve the user experience. Before including widgets, do market research to find out what the most popular ones are among gamblers.

Use simple sign-up forms to boost conversion rates

The secret to attracting casino users is creating a simple sign-up form that doesn’t ask for too many details. The competition in the gambling industry has reached unprecedented levels during the last months, and new casinos are pressured to choose simple designs and optimise the registering process. Gamblers want to use gambling platforms that load in less than two seconds and populate the registration forms quickly. They landed on your website because they want to play casino games, so they don’t want to waste their time filling forms.

Ensure that the registration form asks for essential information that allows you to identify the users and provides them information about the iGaming licenses you hold. It’s important the data they provide to validate their identity.

Use imagery to promote brand integrity

The website is the first brand touchpoint for your clients. Remember that they can choose from a myriad of online casinos, and it’s vital for your website to tell them why it’s their best variant. Using user-friendly aesthetics and displaying certifications and licensing from auditors and industry awards demonstrates to the public that your brand is legitimate.

Very few online casinos incorporate imagery of certifications and awards into their design. But you should take advantage of all the aspects that can convince your clients that you’re a trustworthy casino service provider.

Other must-have features to include in your casino website design

  • – Instant playing technologies to allows the users to navigate the feature
  • – Multi-language feature
  • – Links to popular games and bonuses
  • – High-end graphics that give a real-time feel to the casino
  • – Animation and 3D effects to keep the clients entertained
  • – Different gaming modes to make gambling funnier and more engaging

Final thoughts

With the above list of recommendations, you can create an online casino that appeals to any gambler. When designing the website, keep them in mind because they can make a difference between a popular casino and one struggling to attract users.