Its listeners have been on the decline since the show made its debut in January 2016.
But audience isn’t the only thing which has diminished since the Em Rusciano Show made its debut.
Financial figures for Southern Cross Austereo shows the company’s metro revenue fell three per cent to $121.4 million from June to December 2017, Mumbrella reported on Friday.
How The Em Rusciano Show cost Southern Cross Austereo millions: Fall in company revenue attributed to ‘under-performance’ of breakfast segment
In a statement to Mumbrella, Southern Cross Austereo CEO Grant Blackley said the dip in metro revenue was down to ‘the under-performance of 2Day FM breakfast’.
Meanwhile profit also fell while Sam Frost and Rove McManus were on the air from July 2016 to December 2016.
During that period, Southern Cross Austereo’s net profit after tax declined 21.2 per cent from $48.5 million to $38.2 million.
Dropped 21.2 per cent: Meanwhile profit also fell while Sam Frost and Rove McManus were on the air from July 2016 to December 2016
Dismal ratings: The Em Rusciano Show with Harley Breen finished the last radio survey of 2017 with an audience share of just 2.9 per cent
The Em Rusciano Show with Harley Breen finished the last radio survey of 2017 with an audience share of just 2.9 per cent.
It contrasts with the competition on KIIS FM, where the Kyle and Jackie O Show ended the year with an 11 per cent slice of listeners.
Last November, Harley Breen resigned from 2Day FM’s breakfast show after less than a year.
Quit: Last November, Harley Breen resigned from 2Day FM’s breakfast show after less than a year
Changed things up: The show has since added Grant Denyer and Ed Kavalee and been rebranded Em, Grant and Ed
The show has since added Grant Denyer and Ed Kavalee and been rebranded Em, Grant and Ed.
Em last year slammed the current radio ratings system, telling The Daily Telegraph it was ‘archaic’ and failed to take into account digital downloads.
‘I think there needs to be a better system than dropping a small amount of books in an area and averaging the numbers of whoever fills them out,’ she argued.
The comedian also claimed on Facebook that her radio show was the ‘number one engaged breakfast radio show in Australia’ and they were ‘killing it’ when it came to social media.
Wants it changed: Em last year slammed the current radio ratings system, telling The Daily Telegraph it was ‘archaic’ and failed to take into account digital downloads