Going down the memory lane, no one can deny the emergence of a fast-rising ‘digital era’. Brands across the world from start-ups to giant companies gradually began to see the need to embrace digital transformation happening across the world’s business space. Of course, no one saw the need for a rush in adopting these evolving technological changes and solutions. After all, there was all the time in the world to do that.
It is quite obvious everyone thought differently now. Businesses all over the world took a hit and what was supposed to take all the time in the world is now a matter of immediate priority. With the spread of the ‘unexpected novel coronavirus across the globe, the impact of COVID-19 on the gaming industry, the need for digital transformations has to stop being regarded as some ‘long-term strategy’ to be effected. Brands, therefore, have to choose to do whatever it takes to rapidly embrace and implement these digital solutions and trends or risk pulling out of business.
South-east Asian businesses: embracing digital trends
South-east Asian businesses also had their fair share of the effect of the global pandemic. Companies had to make sure they still maintained a functioning operational structure even without the physical presence of employees. Remote work took the front row and this opened the eyes of businesses to its functionality and effectiveness. Hence, business operators cannot help but agree that this system will probably continue after the eradication of the coronavirus.
Experts reveal an imminent adoption of a global ‘hybrid-model’ where employees will have to spend a considerable time physically in their respective organization and the rest working remotely.
However, beyond this, and just while the covid-19 pandemic is still being defeated, below are certain trends that should be implemented if the business of south-east Asian countries is to be transformed:
Training and Onboarding
In previous times, companies have had to do things the traditional way, if new employees are to be trained and brought onboard the organization. Mostly involves a physical gathering while employing the help of experts in quality auditing and training of staff. But that has to be improved upon if businesses are to be transformed and saved at this time. It would start from businesses cutting the cost of travel and hotel accommodation expenses that does a number on a business’s account. 10years ago, a paper from Microsoft showed that companies can save nearly up to US$303 per learner per hour if training sessions are moved from in-persons to webcasts. Costs could be outrightly cut per individual, per hour.
Businesses can save substantial amounts in the areas of training and onboarding, without reducing the level of effectiveness, if they are conducted via digital technological means. This benefit of this virtual trend also transcends training, to even the launching of new products and techniques in the organizations. There are several options of live-stream, pre-recorded webinars, podcasts, video tutorials, and virtual Q&As.
Online shopping has skyrocketed since the inception of the global pandemic. Notable organizations have been able to use this e-commerce trend to their advantage, but upcoming south-east Asian brands need to embrace it as well if they intend to remain in business. Effective digital salesmanship doesn’t happen by magic. It comes from a place of consistent and proper customer relations. Experts reveal that more than half the world’s population is online 24/7 and 60% of consumers find out about goods and services online.
A notable consulting firm, McKinsey noted that businesses need to recognize the importance of interacting with consumers virtually as well as adopting digital solutions that can foster the effectiveness of customer service.
Communication and Culture
Maintenance of steady internal and external communication can either make or mar a business. A recent survey conducted by the US cloud communications platform revealed that the enablement of digital communications amongst brands and customers, employees, and even stakeholders was very crucial, particularly during a time of global crises like this.
The need to adopt a digital communications network is highly necessary to transform south-east Asian businesses in the areas of channelling important resolutions and brand decisions across a wide range of consumers within a timely span while ensuring the execution of pivotal instructions.
On another side is the need to maintain and strengthen corporate culture amongst employees situated in different locations of the world even at this time of remote work. Long emails to keep employees abreast of changes, initiatives and challenges can now be replaced with digital communication means like online Q&A sessions, podcasts, and short presentations.
The likes of Zoom and Google-Meet are visible enough examples. By the end of 2021, the necessity for digital trends in business will be spelt out louder than it ever used to be.