Elon Musk – one of the world’s wealthiest men – wants people to stop referring to him as a billionaire, as he believes the term ‘devalues and denigrates’.
The Tesla CEO, whose personal wealth is estimated at more than £15 billion ($20 bn), made the comments in relation to his involvement in the recent rescue operations in Thailand.
The 47-year-old dispatched engineers from his Boring Company in an attempt to help rescue 12 schoolboys and their football coach trapped in a flooded cave.
Musk took offence at reports which referenced his wealth, sharing his thoughts with his 22 million Twitter followers.
One of the world’s wealthiest men Elon Musk has suggested media coverage of his exploits should refrain from referring to him as a billionaire, as the term devalues and denigrates people. Musk made the comments after his involvement in rescue operations in Thailand
Writing on the social media site, he said: ‘Ironically, the “billionaire” label, when used by media, is almost always meant to devalue & denigrate the subject.
‘I wasn’t called that until my companies got to a certain size, but reality is that I still do the same science & engineering as before. Just the scale has changed.’
Musk proposed several unique strategies to end the crisis, including using an underwater air tube which could be fed into the submerged sections of the cave before inflating it ‘like a bouncy castle’ to create an underwater tunnel.
Writing on the social media site, he said: ‘Ironically, the “billionaire” label, when used by media, is almost always meant to devalue & denigrate the subject’
Musk added: ‘This reaction has shaken my opinion of many people. We were asked to create a backup option & worked hard to do so. Checked with dive team many times to confirm it was worthwhile. Something’s messed up if this is not a good thing’
Another solution was to use the firm’s ground penetrating radar to dig holes to reach the boys.
The tech entrepreneur also built a miniature submarine, light enough to be carried by two divers and small enough to squeeze through the cave’s narrow chambers.
However, former provincial governor Narongsak Osottanakorn – who oversaw the successful rescue of the Thai soccer team – rejected the billionaire’s offer of the mini sub as ‘not practical for the mission’.
In response to coverage of his efforts, Musk added: ‘This reaction has shaken my opinion of many people. We were asked to create a backup option & worked hard to do so.
‘Checked with dive team many times to confirm it was worthwhile. Now it’s there for anyone who needs it in future. Something’s messed up if this is not a good thing.’
The entrepreneur built a miniature sub, light enough to be carried by two divers and small enough to squeeze through the cave’s narrow chambers. However Narongsak Osottanakorn – who oversaw the successful rescue – rejected it as ‘not practical for the mission’
The 47-year-old also dispatched engineers from his Boring Company to help rescue the 12 schoolboys and their football coach who were trapped in the cave. All 12 players and their coach have now been rescued after spending more than two weeks underground
This is not the first time that Musk has taken aim at the world’s media, launching another Twitter tirade in May, this time aimed at the media’s coverage of his electric car company, Tesla.
Musk took ‘big media companies’ to task in a series of tweets, saying the public doesn’t respect them anymore because of their ‘holier-than-thou hypocrisy’ and because they ‘claim to the truth, but publish only enough to sugarcoat the lie’.
After a reporter from the Verge retorted by calling him a ‘media-bating Trump figure,’ Musk sharply replied by saying President Donald Trump was elected because no one believes the media anymore.
He rounded out the spectacle by saying that he plans to create a site called ‘Pravda’, a reference to the state-run Russian news agency, where people can rate journalists.
Specifically, they’d be able to rate the ‘core truth of any article and track the credibility score over time of each journalist, editor and publication,’ according to Musk.