News, Culture & Society

Ed Sheeran rakes in $775M as he closes out his massive world tour

Ed Sheeran has ended his highest ever grossing music tour of all time with an estimated $775 million in revenue, DailyMail.com can reveal.

The English singer-songwriter completed the final concert of his record-breaking Divide tour in Suffolk, England on Monday night.

And according to figures given exclusively to DailyMail.com by music trade publication Pollstar, the star’s final revenue sum will roll in at a staggering $775.5 million thanks to 8.9 million tickets sold across six continents.

His sum eclipses nearest rivals – and long term top tour record breakers – U2 by more than $40 million.

Ed Sheeran closed out his massive Divide world tour on Monday in Suffolk, England, with an estimated $775 million in revenue, DailyMail.com can reveal

One US PR agency says the long term gross figures accrued by these global road shows could hit more than $825 million.

Sheeran, 28, spent two-and-a-half years delivering 255 performances, at average ticket prices being less than $90.

Pollstar tallied the official box-office results from his shows – with estimated totals for his four night finale in Ipswich’s Chantry Park.

It is a remarkable feat for Sheeran, who a decade ago was homeless, often sleeping outside Buckingham Palace and Victoria train station in London.

‘What Ed Sheeran and his team have accomplished in surpassing U2’s records represents the height of achievement in the world of live performance,’ says Ray Waddell, president of media and conferences at Oak View Group, which owns concert trade publication Pollstar.

‘While U2’s 360 tour and Ed Sheeran’s Divide tour were different in many ways, what these two tours have in common are great songs performed well, smart, dedicated teams behind them, tireless work ethic, and, most importantly, passionate fans who connect deeply with what the artist has to say. This is a remarkable feat.’

Pollstar estimates The Chantry Park’s ticket sales being 154,000, which generated a four-night gross of $12.8 million.

The actual box-office counts from the Ipswich shows will be announced at some point on Tuesday.

Sheeran's sum eclipses nearest rivals - and long term top tour record breakers - U2 by more than $40m. Sheeran broke U2's record during his German show leg in early August. Pictured: U2 frontman Bono during the band's 360 tour in 2011

Sheeran’s sum eclipses nearest rivals – and long term top tour record breakers – U2 by more than $40m. Sheeran broke U2’s record during his German show leg in early August. Pictured: U2 frontman Bono during the band’s 360 tour in 2011 

Pollstar’s top-grossing tours of all-time 

1. Ed Sheeran

Tour: Divide; Year: 2017-2019; Gross revenue $775.5m; Tickets sold: 8.9m; Performances: 255 

2. U2 

Tour: 360; Year: 2009-2011;  Gross: $735.3m; Tickets sold: 7.2m;  Performances: 110

3. Guns N’ Roses 

Tour: Not In This Lifetime; Year: 2016-ongoing ; Gross revenue: $561.1m; Tickets sold: 5.1m; Performances: 145

4. The Rolling Stones 

Tour: A Bigger Bang; Year: 2005-2007; Gross revenue: $558.2m; Tickets sold: 4.6m; Tickets sold: 144

5. Coldplay

Tour: A Head Full of Dreams; Year: 2017; Gross revenue: $523.0m; Tickets sold: 5.3m; Performances: 114

6. Roger Waters 

Tour: The Wall Live; Year: 2010-2013; Gross revenue: $460.2m; Tickets sold: 4.1m; Performances: 220

7. AC/DC 

Tour: Black Ice; Year: 2008-2010; Gross revenue: $441.9m; Tickets sold: 4.9m; Performances: 165

8. Madonna 

Tour: Sticky & Sweet; Year: 2008-2009; Gross revenue: $411.1m; Tickets sold: 3.5m; Performances: 85

9. U2 

Tour: Vertigo; Year: 2005-2006 ; Gross revenue: $395.6m; Tickets sold: 4.6m; Performances: 131

10. Pink 

Tour: Beautiful Trauma; Year: 2018-ongoing; Gross revenue: $380.3m; Tickets sold: 3m; Performances: 154  

Sheeran broke U2’s record during his German show leg in early August, a few months after he pipped then second placed The Rolling Stones’ A Bigger Bang run whose revenue was $558m.

Pollstar shows Sheeran on average earns roughly $4 million per show.

And these ticket sums do not take into account how much Sheeran earns from tour sponsors, merchandising and increased music sales.

Brodie Cooper of US marketing and PR company PRrrpd added: ‘The ticket sales are not where the money stops at all. Sponsorship and partnership deals raise millions for someone like Ed, and of course his merchandise earnings would have been extraordinary.

‘And perhaps the longer and more significant impact is in the music. When you tour more people purchase your music, past and present, streaming figures increase and TV, radio and online media play your tunes more – and that means increased royalties.

‘All in all this adds up to significant fees over two and half years.

‘On first look these factors have helped Ed earn at least another $50 million. The man deserves his success and wealth too as unlike many other stars he has fought to keep the ticket prices down to enable his fans to see him worldwide.’

Sheeran was crowned the most successful tour act of all time after his Messegelande gig in Hannover, Germany on August 2. 

At the time Sheeran said: ‘I just found out the Divide Tour is set to be the highest-grossing tour of all time — this is amazing.

‘I feel very lucky to have experienced all of the wonderful countries and crowds over the past two-and-a-half years. Thank you to the fans and everyone who made it possible.’

‘What Ed has accomplished is truly incredible,’ said Stuart Camp, Sheeran’s longtime manager. ‘I thought we might have a shot at having the highest attendance record but not the highest-grossing tour.

‘I don’t think there’s much of a coincidence that my favorite band growing up was U2. I’m not putting us at that level because they’ve obviously maintained they’re career for much longer, but to even be in the same ballpark as them or spoken in the same sentence with a touring act like that is very humbling.’

Just 18 months ago, humble Sheeran said that had he not been broke and homeless, his career would have bombed.

As a determined teen he headed to London to secure shows and a record deal rather than heading to university.

He slept on friend’s sofas and even slept outside Buckingham Palace between 2008 and 2010.

He admitted that ‘drinking helped’ as he stayed up at night, before getting ‘sleep on the Circle Line until 12, go to a session – and then repeat,’ adding: ‘It wasn’t that bad.’

Sheeran, 28, spent two-and-a-half years delivering 255 performances, at average ticket prices being less than $90. Pollstar shows Sheeran on average earns roughly $4 million per show. Pictured: A crowd of 40,000 fans at Sheeran's show in Suffolk on Monday night

Sheeran, 28, spent two-and-a-half years delivering 255 performances, at average ticket prices being less than $90. Pollstar shows Sheeran on average earns roughly $4 million per show. Pictured: A crowd of 40,000 fans at Sheeran’s show in Suffolk on Monday night 

The star, who lived on Jaime Foxx’s couch during his first trip to Los Angeles hunting for a music deal, has in the past insisted that money and success are not his driving factors.

He said: ‘I had never made music for money, so now money and success have come in, it makes your life better, more comfortable, but it is not what drives you.

‘You continue going because you are striving to be a better musician, and therefore by doing that more comes in.

‘And if you chase something you won’t end up getting it but if you strive to be better at what you do every single day, then the rest follows.’

Sheeran’s Divide Tour is the third world concert tour by the singer-songwriter.

His fortune is already estimated at around $1 billion thanks to his tour revenues, record sales and royalties as the lead writer of his and many other huge hit songs of the past decade.

While the tour’s revenue is high, the star’s personal income from Divide has easily exceeded the cash banked by stars such as Mick Jagger, Keith Richards, The Edge and Bono.

Sheeran’s production costs are a fraction of what it takes to send a group around the planet – meaning he could take home as much as $500 million in profit.

His ticket prices are also among the most reasonable in pop and rock.

The singer charges an average $86.75 for tickets, which was the lowest of any act in recent years.

Sheeran insisted on no VIP ticketing and an aggressive campaign against the secondary market.

It was priced 14.2 percent lower than U2’s $101.15 average for its 360 Tour.

The Divide Tour’s final show tally is forecasted at 255 shows, while U2 achieved their cash from 110 shows running from June 30, 2009 to July 30, 2011.

The Guinness World Record books has Sheeran down for achieving the highest attendance for a music tour, highest-grossing music tour by a solo artist and highest-grossing music tour.

The full financial breakdown can be found at https://www.pollstar.com/

Since its founding in 1981, Pollstar has been the only trade publication dedicated to covering the worldwide concert industry.

Pollstar data is the leading resource for the touring industry encompassing box office numbers, routing and directories.

Pollstar produces a weekly print magazine, publishes daily content to Pollstar.com and its ‘Daily Pulse’ e-newsletter, and executes the world’s largest gathering of live music industry professionals – Pollstar Live! – which in 2019 celebrated its 30th anniversary. 

Read more at DailyMail.co.uk


Comments are closed.